Lalin Akad

Galvanizer
DISC Type : Id

Senior Global Marketing Lead - Strategic Vendors at Ingram Micro Cloud

Toronto, Ontario, Canada

Overview

Lalin Akad is a senior marketing executive with over 20 years of experience in the tech industry, specializing in cloud, product, and digital marketing. Known for her expertise in go-to-market strategy and strategic partnerships, she currently leads global marketing for strategic vendors at Ingram Micro Cloud. She holds a BA from Boğaziçi University.

Colleagues and partners describe Lalin as a "true marketing professional, " an "exceptionally strong marketing leader, " and a "strategic" collaborator who consistently brings her A-game. Her ability to execute complex campaigns under budget constraints while ensuring strategic objectives are met is frequently highlighted.

Unique fact: Lalin possesses a unique talent for taking broad corporate strategies and right-sizing them to fit local market conditions, bridging the gap between global aspirations and emerging market realities.

Personality Overview

Trusting

People-Oriented

Self-Assured

They are more likely to accept new and exciting technologies.  If they come to believe in your value proposition, they will be your champion. They prefer to ensure that they are in control of the situation.

Topics They Care About

Cloud Go-to-Market
Her entire career at Ingram Micro Cloud has focused on leading strategic marketing programs and launching new cloud solutions and vendors to the channel.
Strategic Vendor Marketing
Her current role is dedicated to building and driving marketing plans for strategic vendors within Ingram Micro Cloud's global portfolio.
Cybersecurity Marketing
She previously served as the Global Marketing Manager for Cybersecurity at Ingram Micro Cloud, developing programs to grow their cybersecurity brand and enable partners.

Media Appearances

Lalin has no verified media appearances

Work History

5-2022
Senior Global Marketing Lead - Strategic Vendors at Ingram Micro Cloud
5-2021 - 5-2022
Global Marketing Manager - Cybersecurity at Ingram Micro Cloud
5-2018 - 4-2021
Cloud Marketing Manager at Ingram Micro Cloud
11-2011 - 2-2017
Regional Consumer Marketing Manager at Microsoft Middle East and Africa HQ
1-2011 - 11-2011
Regional Retail Marketing Manager at Microsoft Middle East and Africa HQ

Education

1992 - 1997
Bachelor of Arts (BA) from Boğaziçi University
1985 - 1992
High School Diploma from Üsküdar American Academy

More Information

Social Presence :

Prographics :

Exp : 24 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Senior Global Marketing Lead - Strategic Vendors at Ingram Micro Cloud
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Insights For Selling To Lalin

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Focus on building a relationship, it can play a key role in their decision making
  • Take a friendly, informal yet confident approach while pitching

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lalin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lalin

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lalin move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lalin take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lalin

Personality Compatibility


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