Claudia Bardales in

Claudia Bardales

Login to view DISC.
Chief Product Officer / Co-Founder at Linker Finance
📍 Pasadena, California, United States

As Co-Founder and CPO of Linker Finance, Claudia Bardales leverages over 13 years of product-design leadership to modernize banking for community institutions. She guides product strategy for their digital banking platform, drawing on her background in Graphic Design and recent studies in Marketing Technology at Reforge to craft user-centric solutions.

Outside of her primary role, Claudia has a creative side with experience as a freelance graphic designer and photographer. Her professional history also includes contributing her skills to notable pro bono projects, reflecting a passion for leveraging design for community impact and doing what she loves.

She was inspired by her 10-year-old daughter who, when asked about ordering a debit card, replied, "Why would I? It’s already in my wallet. "

Read the full overview →
Experience
4 Years
Current Role
Chief Product Officer / Co-Founder
Job Level
Leadership
Location
Pasadena, California, United States
Personality Overview

How Claudia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Claudia cares about

Data-Informed Strategy
Her social media posts emphasize a core belief that "Data beats emotions" and that decisions should be guided by data rather than personal preferences.
Future of Banking
She is building a next-generation digital banking platform and is fascinated by how younger generations perceive and interact with money and financial products.
+5 more topics Login to view topics
Career

Work history

1-2023
Chief Product Officer / Co-Founder
Linker Finance
9-2023 - 4-2024
Director of Product Design
Hello Iconic
2-2022 - 9-2023
Head of Product Design
Hello Iconic
1-2020 - 3-2022
Product Design Manager
Hello Iconic
9-2023 - 12-2023
Techstars Los Angeles, Fall 2023 Program
Techstars
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2023 - 11-2023
Marketing Technology
Reforge
Growth series
Reforge
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Claudia. Free, 10 seconds.