Claudia Calori

Inspirer
DISC Type : id

Adjunct Professor at Luiss Guido Carli University

Amsterdam, North Holland, Netherlands

Overview

Claudia Calori is the Vice President, Head of Global Marketing for Personal Health at Philips, with a background in leading major brands like Desperados at HEINEKEN and Converse. An Adjunct Professor at Luiss Guido Carli University, she has deep expertise in brand strategy and consumer understanding, holding a Masters from Università degli Studi di Padova.

Claudia is a passionate advocate for the concept of "care," both in her personal life and professional work. She often writes about its importance, including the significance of supporting mothers through their transformative journey and actively encourages others to "share the care."

Unique fact: While at HEINEKEN, she was the Global Brand Director for Desperados, growing it into the second-biggest global brand in the companys portfolio.

Personality Overview

Generous

Decisive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Global Brand Leadership
Her career is defined by leading major global brands at Philips, HEINEKEN, and Converse, with a track record of driving significant growth and international presence.
Consumer-Centric Innovation
She consistently emphasizes that the "consumer is the king" and has a flair for ground-breaking communication and front-end innovation based on deep consumer understanding.
Mentoring Marketers
As an Adjunct Professor and through offering internships, she is passionate about developing the next generation of talent and connecting academic concepts to real-world practice.

Media Appearances

251. Claudia Calori, VP Global Marketing Personal Health at Philips. Featured in Spotify

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Claudia Calori, VP Head of Global Marketing Personal Health, Philips. Featured in Adweek

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Claudia Calori, VP Global Marketing Personal Health at Philips. Featured in YouTube

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Work History

11-2022
Adjunct Professor at Luiss Guido Carli University
7-2021
Vice President, Head of Global Marketing Personal Health at Philips
6-2019 - 7-2021
General Manager Garment Care - Core and New Business at Philips
12-2015 - 5-2019
Brand Director at Converse
6-2013 - 10-2015
DESPERADOS Global Brand Director at HEINEKEN

Education

1997 - 2002
Master's Degree from Università degli Studi di Padova
2000 - 2000
Bachelor's Degree from Boston University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Amsterdam, North Holland, Netherlands Job Level : Senior Designation : Adjunct Professor at Luiss Guido Carli University
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Claudia

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Claudia take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Claudia

Personality Compatibility


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