Claudia Peacock

Energizer
DISC Type : I

Buyer at WHSmith

London, England, United Kingdom

Overview

Claudia Peacock is an experienced buyer currently with WH Smith Travel. Her career includes buying roles at Costco Wholesale UK and operational positions at Bibendum Wine and Ascot Racecourse, providing a diverse background in retail and logistics. She attended the University of the West of England.

Her background combines buying for major retailers like WHSmith and Costco with operations management for distinctive brands like Bibendum Wine and Ascot Racecourse.

Personality Overview

Informal

Enthusiastic

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Travel Retail
Currently serves as a Buyer for WH Smith Travel, focusing on products and purchasing for the travel retail sector.
Wholesale Buying
Gained experience as a Junior Buyer at Costco Wholesale UK, managing purchasing and supplier relationships in a bulk retail environment.
Supply Chain Operations
Her background includes roles as an Operations Executive at Bibendum Wine and Operations Co-ordinator at Ascot Racecourse, indicating experience in logistics.

Media Appearances

Claudia has no verified media appearances

Work History

12-2022
Buyer at WHSmith
9-2021 - 12-2022
Operations Executive at Bibendum Wine
12-2018 - 9-2021
Junior Buyer at Costco Wholesale UK
4-2016 - 9-2017
Operations Co-ordinator at Ascot Racecourse

Education

2012 - 2015
Education details unavailable from University of the West of England
Education details unavailable from Charters Sixth-Form College

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : N/A Designation : Buyer at WHSmith
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Claudia

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Claudia take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Claudia

Personality Compatibility


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