Claudia Sogus

Critic
DISC Type : C

Head of eCommerce & Digital Marketing at BOGGI MILANO

Milan, Lombardy, Italy

Overview

Claudia Sogus is the Head of eCommerce & Digital Marketing at BOGGI MILANO, specializing in creating 360° digital and omnichannel strategies. With experience from brands like MARIONNAUD and certifications in Google Analytics 4, she leverages her analytical and project management skills to drive growth. She holds a Masters degree from Università degli Studi di Urbino Carlo Bo.

Claudia describes herself as an empathetic, precise, and organized problem-solver who thrives in team environments and handles stress effectively. Her professional interests include major global companies such as Nestlé and Google, suggesting a keen eye on large-scale brand and technology trends.

She was recently involved in the significant launch of "Boggi for her, " expanding the traditionally menswear-focused brand into the womenswear market.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Omnichannel Strategy
Her expertise lies in setting up successful 360° digital and omnichannel strategies for branding and e-commerce, as stated in her professional summary.
Data-Driven Marketing
She is a strong supporter of combining a human touch with a data-driven approach to marketing to help companies achieve their goals.
Ecommerce Growth
Her career progression and frequent posts about hiring for roles like "eCommerce Analyst" highlight her focus on expanding her company's digital sales channels.

Media Appearances

Claudia has no verified media appearances

Work History

9-2023
Head of eCommerce & Digital Marketing at BOGGI MILANO
3-2021 - 9-2023
Global Ecommerce, Omnichannel & Digital Marketing Manager at BOGGI MILANO
2-2019 - 2-2021
Digital & eCommerce Manager at MARIONNAUD
5-2018 - 1-2019
Digital Marketing Specialist at MARIONNAUD
1-2017 - 5-2018
Digital Project Manager at SAY S.p.A.

Education

2011 - 2013
Master's degree from Università degli Studi di Urbino Carlo Bo
2012 - 2012
Exchange student from University of Agder (UiA)

More Information

Social Presence :

Prographics :

Exp : 11 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Head of eCommerce & Digital Marketing at BOGGI MILANO
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Claudia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Claudia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Claudia

Personality Compatibility


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