Leah Russell

Examiner
DISC Type : cs

Vice President, Planning & Strategy at Brooklinen

New York, New York, United States

Overview

Leah Russell is the Vice President of Planning & Strategy at Brooklinen, where she uses data and insights to craft compelling merchandising strategies and drive profitable growth. A graduate of Grinnell College, she is described by colleagues as an incredibly talented and driven professional with a uniquely holistic perspective on building successful retail brands.

Leah has a keen interest in major retail and tech innovators like Target and Google. Her background includes international coursework at the Universidad de Granada, suggesting an appreciation for global perspectives. She is focused on building strong teams, frequently posting about hiring for her department.

She won Targets highest merchandising award for creating an Excel-based tool that automated fabric costing, leading to significant savings.

Personality Overview

Unexpressive

Overcautious

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Retail Growth Strategy
Her career is focused on using data and insights to create merchandising strategies that drive profitable growth for vertical and multi-brand retailers.
Merchandise Planning
Holds extensive experience in merchandise planning and allocation from senior roles at Brooklinen, BANDIER, and Away.
Data-Driven Storytelling
Explicitly states in her personal introduction that she uses data and insights to tell compelling stories and create strategy.

Media Appearances

Leah has no verified media appearances

Work History

6-2024
Vice President, Planning & Strategy at Brooklinen
1-2024 - 3-2024
Vice President - Strategy & Operations at BANDIER
9-2022 - 1-2024
Vice President - Strategy, Merchandise Planning, & Allocation at BANDIER
4-2022 - 9-2022
Senior Director of Merchandise Planning & Allocation at BANDIER
9-2021 - 4-2022
Senior Director of Merchandise Planning & Allocation at Away

Education

B.A. from Grinnell College
International Coursework from Universidad de Granada

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Planning & Strategy at Brooklinen

Interested in

Sports

Cross Country, Track & Field

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Insights For Selling To Leah

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leah is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Leah

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Leah move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Leah take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Leah

Personality Compatibility


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