Katia Unlu (Muratova) in

Katia Unlu (Muratova)

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Chief Commercial Officer at Boll & Branch
📍 New York, New York, United States

Katia Unlu is the Chief Commercial Officer at Boll & Branch, where she oversees merchandising, marketing, digital, and retail operations. Her background includes extensive experience in finance, strategy, and analytics from her time as a VP at Birchbox, specializing in driving profitable, data-driven growth. She holds a Bachelor of Arts from New York University.

She spearheaded Boll & Branchs first major expansion into wholesale, successfully launching the brand in Nordstrom stores nationwide.

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Experience
12 Years
Current Role
Chief Commercial Officer
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Katia cares about

Omnichannel Retail
She led Boll & Branch's successful expansion into wholesale with Nordstrom, focusing on creating a seamless brand experience across physical and digital channels.
Customer Experience Strategy
Her previous role as Chief Customer Officer and current oversight of the CX team highlight her focus on the end-to-end consumer journey and building brand loyalty.
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Career

Work history

1-2024
Chief Commercial Officer
Boll & Branch
3-2023 - 1-2024
Chief Customer Officer / Chief Marketing Officer
Boll & Branch
7-2021 - 3-2023
Chief Digital Officer
Boll & Branch
1-2018 - 6-2019
VP, Finance & Strategy
Birchbox
3-2017 - 1-2018
VP, Planning & Analytics
Birchbox
In the press

Media appearances

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Education
2006 - 2010
Bachelor of Arts (B.A.)
New York University
2002 - 2006
Education details unavailable
Hanover High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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