Katia Unlu is the Chief Commercial Officer at Boll & Branch, where she oversees merchandising, marketing, digital, and retail operations. Her background includes extensive experience in finance, strategy, and analytics from her time as a VP at Birchbox, specializing in driving profitable, data-driven growth. She holds a Bachelor of Arts from New York University.
She spearheaded Boll & Branchs first major expansion into wholesale, successfully launching the brand in Nordstrom stores nationwide.
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Experience
12 Years
Current Role
Chief Commercial Officer
Job Level
Leadership
Location
New York, New York, United States
Personality Overview
How Katia shows up
Believer
Big Picture Person
Enthusiastic
They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.
Priorities
Topics Katia cares about
Omnichannel Retail
She led Boll & Branch's successful expansion into wholesale with Nordstrom, focusing on creating a seamless brand experience across physical and digital channels.
Customer Experience Strategy
Her previous role as Chief Customer Officer and current oversight of the CX team highlight her focus on the end-to-end consumer journey and building brand loyalty.
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Career
Work history
1-2024
Chief Commercial Officer
Boll & Branch
3-2023 - 1-2024
Chief Customer Officer / Chief Marketing Officer
Boll & Branch
7-2021 - 3-2023
Chief Digital Officer
Boll & Branch
1-2018 - 6-2019
VP, Finance & Strategy
Birchbox
3-2017 - 1-2018
VP, Planning & Analytics
Birchbox
In the press
Media appearances
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Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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