Katia Unlu (Muratova)

Energizer
DISC Type : I

Chief Commercial Officer at Boll & Branch

New York, New York, United States

Overview

Katia Unlu is the Chief Commercial Officer at Boll & Branch, where she oversees merchandising, marketing, digital, and retail operations. Her background includes extensive experience in finance, strategy, and analytics from her time as a VP at Birchbox, specializing in driving profitable, data-driven growth. She holds a Bachelor of Arts from New York University.

She spearheaded Boll & Branchs first major expansion into wholesale, successfully launching the brand in Nordstrom stores nationwide.

Personality Overview

Believer

Big Picture Person

Enthusiastic

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Omnichannel Retail
She led Boll & Branch's successful expansion into wholesale with Nordstrom, focusing on creating a seamless brand experience across physical and digital channels.
Customer Experience Strategy
Her previous role as Chief Customer Officer and current oversight of the CX team highlight her focus on the end-to-end consumer journey and building brand loyalty.
Data-Driven Growth
Her background in finance, planning, and analytics at Birchbox demonstrates her expertise in using data-driven insights to fuel strategic growth and improve profitability.

Media Appearances

Katia has no verified media appearances

Work History

1-2024
Chief Commercial Officer at Boll & Branch
3-2023 - 1-2024
Chief Customer Officer / Chief Marketing Officer at Boll & Branch
7-2021 - 3-2023
Chief Digital Officer at Boll & Branch
1-2018 - 6-2019
VP, Finance & Strategy at Birchbox
3-2017 - 1-2018
VP, Planning & Analytics at Birchbox

Education

2006 - 2010
Bachelor of Arts (B.A.) from New York University
2002 - 2006
Education details unavailable from Hanover High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Leadership Designation : Chief Commercial Officer at Boll & Branch
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Insights For Selling To Katia

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katia is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katia

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katia move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katia take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Katia

Personality Compatibility


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