Claudio Deriu

Activist
DISC Type : Cd

Head of People & Culture at LUZI

Dietlikon, Zurich, Switzerland

Overview

Claudio Deriu is the Head of People & Culture at LUZI AG, steering the company’s strategic growth with a people-centered focus. His expertise includes HR operational excellence and agile transformation, built over a decade at AXA and UBS. He holds a Masters degree from the University of Zurich.

His core belief is that people are a companys most valuable asset, not a resource. This philosophy guides his approach to building a meaningful culture and fostering psychological safety.

Personality Overview

Observative

Perfectionist

Meticulous

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

People-Centric Culture
His entire professional philosophy, headline, and current role are built around the idea of putting people at the heart of the company and culture.
Purposeful Leadership
A core tenet of his professional headline, indicating a focus on leadership that is intentional and value-driven to inspire and guide teams effectively.
Psychological Safety
Authored a post titled "A Leap of Trust: The Foundation of Psychological Safety, " showing a direct interest in creating a safe and trusting work environment.

Media Appearances

Claudio has no verified media appearances

Work History

10-2025
Head of People & Culture at LUZI
10-2020 - 10-2025
Senior People Developer / Mitglied des HR People Circles AXA CH at AXA
3-2017 - 10-2020
Senior Specialist OpEx & HRIS / Stv. Head HR Service Center at AXA
2-2012 - 2-2017
Head Organization & Business Support (HR) at AXA
10-2005 - 10-2008
Head Business Steering & Controlling at UBS

Education

Master from University of Zurich
2-2023 - 12-2024
Systemic Coach from PentaBalance

More Information

Social Presence :

Prographics :

Exp : 21 Location : Dietlikon, Zurich, Switzerland Job Level : Mid-senior Designation : Head of People & Culture at LUZI
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Insights For Selling To Claudio

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudio is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Claudio

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Claudio move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Claudio take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Claudio

Personality Compatibility


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