Claus Beier

Critic
DISC Type : C

Group Chief Executive Officer at Ege Carpets

Vadum, North Denmark Region, Denmark

Overview

As Group CEO of Ege Carpets, Claus Beier is driving the international design companys next growth phase. He focuses on strengthening the brand through innovation and sustainable solutions, leveraging his executive education from INSEAD and The Wharton School. Colleagues describe him as pragmatic with strong commercial insight.

Claus believes a new leaders first responsibility is to listen, ask the right questions, and learn about the organization before setting a new direction.

Personality Overview

Negotiator

Critic

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sustainable Design
He is focused on strengthening Ege Carpets' position with an emphasis on sustainable solutions that create real value for customers.
International Growth
His primary task is to spearhead the next growth phase for the company, positioning it as a leading international design brand.
Corporate Culture
He firmly believes that people, culture, and results are interconnected and essential for developing strong and successful companies.

Media Appearances

Danish carpet supplier Ege Carpets has appointed Claus Beier as .... Featured in Instagram

See Now

Work History

11-2025
Group Chief Executive Officer at Ege Carpets
9-2025
Næstformand at VTI A/S og Æssens A/S
2025
Bestyrelsesmedlem at RMIG A/S og Rich. Müller-Fonden
2025
Bestyrelsesmedlem at Mads Eg Damgaards Familiefond og MEDF HOLDING A/S
11-2022 - 10-2025
Bestyrelsesformand at Tasso A/S

Education

6-2023 - 6-2023
Wharton Executive Education Program from The Wharton School
2021 - 2021
Executive Board Programme INSEAD from INSEAD

More Information

Social Presence :

Prographics :

Exp : 32 Location : Vadum, North Denmark Region, Denmark Job Level : Leadership Designation : Group Chief Executive Officer at Ege Carpets
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Insights For Selling To Claus

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claus is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Claus

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Claus move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Claus take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Claus

Personality Compatibility


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