Cleber De Lima

Sharpshooter
DISC Type : DC

Director Data & AI at Betsson Group

Sliema, Malta

Overview

Cleber de Lima is the Chief Data & AI Officer at Betsson Group, specializing in digital transformation through GenAI and building data-driven organizations. An MBA graduate from the Universidade de São Paulo, he has a history of leading global teams at firms like Accenture and Unisys. Colleagues describe him as a top performer with deep expertise and strategic vision.

He is a published author, contributing to whitepapers on AIs impact on team dynamics and writing articles on the nuances of AI adoption beyond simple productivity metrics.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

ROI Driven

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

GenAI Transformation
Focuses on embedding AI into daily activities and spearheading the necessary cultural and process transformation, not just deploying technology.
AI Productivity Metrics
He challenges superficial metrics, advocating for measuring AI's true impact on business outcomes and engineering performance indicators like DORA metrics.
AI in Software Delivery
Expresses strong opinions on how AI is fundamentally reshaping the entire software development lifecycle, from requirements and user stories to testing and deployment.

Media Appearances

Cleber has no verified media appearances

Work History

5-2024
Director Data & AI at Betsson Group
5-2021 - 5-2024
Director Data & AI Intelligent Platforms at Accenture Brasil
8-2018 - 4-2021
Global Director AI/ML Platforms and Intelligent Automation at Unisys
11-2016 - 7-2018
Director Cloud and Infrastructure Modern Operations at Unisys
5-2012 - 11-2016
Senior Manager Data Services Modernization and Transformation at Unisys

Education

Master of Business Administration - MBA from USP - Universidade de São Paulo
8-2023 - 2-2024
Specialization from MIT Professional Education

More Information

Social Presence :

Prographics :

Exp : 20 Location : Sliema, Malta Job Level : Mid-senior Designation : Director Data & AI at Betsson Group
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Insights For Selling To Cleber

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cleber is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cleber

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Cleber move?

  • If convinced, they can reach decisions quite fast.
  • Can Cleber take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Cleber

Personality Compatibility


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