Cleber Vieira in

Cleber Vieira

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Gerente de e-commerce at Grupo CVLB
📍 Maricá, Rio de Janeiro, Brazil

Cleber Vieira is an e-commerce manager at Grupo CVLB with over 13 years of experience in digital channels, specializing in D2C, B2B, and Omnichannel strategies. He holds an MBA in Retail and E-commerce and is often described as results-focused, data-driven, and a transparent leader.

Beyond his core role, Cleber is a thought leader in the Brazilian e-commerce community. He actively contributes by writing articles for industry publications like ExpoEcomm and sharing his expertise on podcasts, discussing topics from logistics challenges to marketplace development.

He was a featured guest on the ExpoEcomm Cast, detailing the process of building a marketplace from the ground up.

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Experience
24 Years
Current Role
Gerente de e-commerce
Location
Maricá, Rio de Janeiro, Brazil
Personality Overview

How Cleber shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cleber cares about

Building Marketplaces
He details the entire process, from technology and seller selection to quality control, as a guest on the ExpoEcomm industry podcast.
Omnichannel Strategy
A core part of his professional focus, managing initiatives like "Prateleira Infinita" (Infinite Shelf) to integrate digital and physical retail operations.
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Career

Work history

4-2024
Gerente de e-commerce
Grupo CVLB
12-2006 - 4-2024
Coordenador de Marketplace e Omnichannel
Grupo CVLB
11-1999 - 9-2005
Administração Logística
Makro Brasil
In the press

Media appearances

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Education
1-2023 - 2-2023
Programa Avançado em Gestão de E-commerce
ComSchool International
2020 - 2021
MBA de Gestão em Varejo e E-commerce
Centro Universitário IBMR
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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