Cleber Vieira

Evaluator
DISC Type : scd

Gerente de e-commerce at Grupo CVLB

Maricá, Rio de Janeiro, Brazil

Overview

Cleber Vieira is an e-commerce manager at Grupo CVLB with over 13 years of experience in digital channels, specializing in D2C, B2B, and Omnichannel strategies. He holds an MBA in Retail and E-commerce and is often described as results-focused, data-driven, and a transparent leader.

Beyond his core role, Cleber is a thought leader in the Brazilian e-commerce community. He actively contributes by writing articles for industry publications like ExpoEcomm and sharing his expertise on podcasts, discussing topics from logistics challenges to marketplace development.

He was a featured guest on the ExpoEcomm Cast, detailing the process of building a marketplace from the ground up.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Building Marketplaces
He details the entire process, from technology and seller selection to quality control, as a guest on the ExpoEcomm industry podcast.
Omnichannel Strategy
A core part of his professional focus, managing initiatives like "Prateleira Infinita" (Infinite Shelf) to integrate digital and physical retail operations.
E-commerce Writing
He frequently writes and shares articles for industry publications, analyzing complex topics like the challenges of Black Friday and the economics of free shipping.

Media Appearances

Cleber has no verified media appearances

Work History

4-2024
Gerente de e-commerce at Grupo CVLB
12-2006 - 4-2024
Coordenador de Marketplace e Omnichannel at Grupo CVLB
11-1999 - 9-2005
Administração Logística at Makro Brasil

Education

1-2023 - 2-2023
Programa Avançado em Gestão de E-commerce from ComSchool International
2020 - 2021
MBA de Gestão em Varejo e E-commerce from Centro Universitário IBMR

More Information

Social Presence :

Prographics :

Exp : 24 Location : Maricá, Rio de Janeiro, Brazil Job Level : N/A Designation : Gerente de e-commerce at Grupo CVLB
URL has been copied!

Insights For Selling To Cleber

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cleber is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cleber

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cleber move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cleber take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cleber

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.