Cleo Goodman

Inspirer
DISC Type : id

Social Impact Consultant at Freelance

Edinburgh, Scotland, United Kingdom

Overview

Cleo Goodman is a Social Impact Consultant who designs strategies for projects and campaigns focused on making a positive impact in Scotland. A co-founder of the Basic Income Conversation, she is a key figure in the UKs basic income movement. Colleagues describe her as articulate, organized, productive, and a goal-oriented team player with a passion for social innovation.

Deeply engaged in grassroots and community-led initiatives, Cleos work extends to advocating for sustainable farming and food production. She facilitates listening-led workshops with farmers and crofters across the UK, from Totnes to Inverness, to help co-design progressive policies from the ground up and build a national movement for change.

She appeared on BBC Ones "Sunday Morning Live" to discuss implementing a basic income for artists, bringing the conversation to a national television audience.

Personality Overview

Charming & Persuasive

Confident & Optimistic

Fast Adopter

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Basic Income Advocacy
Co-founded 'Basic Income Conversation' and leads campaigns such as 'Basic Income 4 Farmers', shaping the national debate on unconditional income support.
Social Impact Strategy
As a consultant, she uses facilitation, research, and project management to help organizations and campaigns in Scotland measure and amplify their social impact.
Sustainable Farming
Actively involved in the 'Basic Income 4 Farmers' campaign, working directly with agricultural communities to create a more equitable and sustainable food system.

Media Appearances

Cleo has no verified media appearances

Work History

1-2025
Social Impact Consultant at Freelance
5-2023 - 2-2025
Basic Income Lead at Autonomy
12-2019
Co-Founder at Basic Income Conversation
11-2019 - 11-2019
Treasurer at Citizen's Basic Income Network Scotland
7-2019 - 7-2021
Communications and Social Impact Manager at The Melting Pot Edinburgh

Education

2011 - 2015
Chemistry BSc Hons from University of Glasgow
2008 - 2010
AS-Level and 3 A-Levels A*-B from Barton Peveril Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Edinburgh, Scotland, United Kingdom Job Level : Middle Designation : Social Impact Consultant at Freelance
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Insights For Selling To Cleo

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cleo is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Cleo

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Cleo move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Cleo take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Cleo

Personality Compatibility


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