Cleusa (Claire) Lima Cobden

Evaluator
DISC Type : Dcs

VP of Marketing at nethopper.io

Greater Boston, United States

Overview

Cleusa (Claire) Lima Cobden is a results-oriented marketing executive with over 15 years of experience in B2B enterprise technology for startups and global firms. She specializes in go-to-market strategy, product positioning, and leading cross-functional teams. Colleagues describe her as seasoned, driven, and collaborative, with an MBA from Northeastern University.

A key highlight of her career includes a marketing leadership role at the startup Azuki Systems, which was successfully acquired by Ericsson.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Go-to-Market Strategy
She excels in leading cross-functional teams to execute GTM strategies and plans for B2B enterprise technology, meeting ambitious deadlines.
Cloud & Edge Computing
Her headline and experience at ClearSky Data, which combined edge and cloud, show deep expertise. She also holds AWS-CCP and CCSK certifications.
Generative AI
She holds a "Generative AI for Digital Marketers" certification, indicating a professional focus on applying the latest AI trends to her field.

Media Appearances

Cleusa has no verified media appearances

Work History

1-2022
VP of Marketing at nethopper.io
2020 - 2021
Director of Product Marketing at Berkshire Grey
2019 - 2019
Senior Director of Product Marketing at ClearSky Data
2018 - 2018
Senior Director of Product Marketing at SeaChange International
2016 - 2017
Director of Product Marketing, Media Delivery at Ericsson

Education

Master of Business Administration - MBA from Northeastern University
Bachelor of Science from Bryant University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Boston, United States Job Level : Senior Designation : VP of Marketing at nethopper.io
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Insights For Selling To Cleusa (Claire)

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cleusa (Claire) is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cleusa (Claire)

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cleusa (Claire) move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cleusa (Claire) take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cleusa (Claire)

Personality Compatibility


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