Cliff Malmborg

Evaluator
DISC Type : cds

Director of Product Marketing at vCluster

San Francisco Bay Area, United States

Overview

Cliff has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Cliff has no verified topics they care about

Media Appearances

Cliff has no verified media appearances

Work History

2-2024
Director of Product Marketing at vCluster
11-2022 - 2-2024
Director of Product Marketing at Hasura
4-2022 - 11-2022
Senior Product Marketing Manager at Rafay
4-2020 - 4-2022
Senior Manager, Product Marketing at LaunchDarkly
10-2018 - 4-2020
Senior Product Marketing Manager (Principal) at LaunchDarkly

Education

2005 - 2009
Bachelors of Science from San Francisco State University, Lam Family College of Business
Education details unavailable from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director of Product Marketing at vCluster
URL has been copied!

Insights For Selling To Cliff

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cliff is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cliff

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cliff move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cliff take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cliff

Personality Compatibility


Other vCluster Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.