Clive Peoples

Collaborator
DISC Type : si

Chief Marketing Officer at Skyscanner

Zurich, Zurich, Switzerland, United Kingdom

Overview

Clive Peoples is the Chief Marketing Officer at Skyscanner, leading global brand and performance marketing. His expertise, honed at digital giants like eBay, Expedia, and British Airways, lies in customer strategy and delivering traveler-first experiences. He is an alumnus of Newcastle University and the London Business School.

He is passionate about simplifying complex challenges and champions a customer-centric vision in the travel industry. He is focused on driving growth through new customer acquisition and fostering loyalty for the Skyscanner brand, which helps over 100 million people monthly.

Unique fact: Early in his career, Clive was a key player in British Airways digital transformation before spending a decade at Expedia leading its shift to a mobile-first experience.

Personality Overview

Good Listener

Example Driven

Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Customer-Centric Vision
Described as passionate about transforming the traveler experience with a customer-centric vision, a theme consistent across his roles at eBay, Expedia, and Skyscanner.
Full-Funnel Marketing
He is responsible for integrating brand and performance marketing channels to drive customer acquisition and retention on a global scale.
Digital Transformation
Has a strong track record of leading digital shifts, from his early career at British Airways to transforming customer journeys at Expedia and eBay.

Media Appearances

Clive has no verified media appearances

Work History

7-2022
Chief Marketing Officer at Skyscanner
6-2021 - 7-2022
SVP Marketing at Skyscanner
6-2019 - 6-2021
Head of Customer Marketing & Product and General Manager eBay Zürich at eBay
1-2018 - 6-2019
Head of Global Marketing Operations at eBay
4-2017 - 12-2017
Chief Marketing Officer / Chief Customer Officer roles at Beech Drive Consulting

Education

2010 - 2010
Financial Seminar for Senior Managers from London Business School
BSc (Hons) from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Zurich, Zurich, Switzerland, United Kingdom Job Level : Leadership Designation : Chief Marketing Officer at Skyscanner
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Insights For Selling To Clive

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Summarize the key points at the end of the conversation
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clive is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Clive

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Clive move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Clive take some risk or not?

  • It is unlikely that they will take many risks.

You And Clive

Personality Compatibility


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