Clyde Edwards

Commander
DISC Type : D

Director of Marketing, Brand Energy & Partnerships at PUMA Group

Somerville, Massachusetts, United States

Overview

Clyde has no verified overview

Personality Overview

Impact-Driven

Decisive

Candid & Clear

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They respond well to strong and respectful communication.

Topics They Care About

Clyde has no verified topics they care about

Media Appearances

Clyde has no verified media appearances

Work History

4-2024
Director of Marketing, Brand Energy & Partnerships at PUMA Group
3-2022 - 5-2024
Marketing Director, Sportstyle at PUMA Group
3-2021 - 3-2022
Senior Manager, Marketing - Men's & Collaborations at PUMA Group
2-2014 - 9-2016
Director, Marketing Partnerships & Product at Addict Bal Harbour
5-2009 - 9-2016
Founder/Publisher at Inside The Sneakerbox

Education

7-2023 - 5-2025
Graduate Certificate from Harvard Extension School
1998 - 2001
B.A. from Florida International University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Somerville, Massachusetts, United States Job Level : Mid-senior Designation : Director of Marketing, Brand Energy & Partnerships at PUMA Group
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Insights For Selling To Clyde

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clyde is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Clyde

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Clyde move?

  • They can take decisions very fast if you manage to convince them.
  • Can Clyde take some risk or not?

  • The risks don’t matter much to them.

You And Clyde

Personality Compatibility


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