Cody Clayton in

Cody Clayton

Supporter · DISC type s
Senior Director, Analytics (Product & Marketing) at Underdog
📍 Toronto, Ontario, Canada

Cody is a strategic data and analytics leader with over 15 years of experience, primarily in the sports media and gaming industries. He specializes in scaling data platforms and leading teams to deliver actionable insights that drive business growth. He holds a Bachelor of Business Administration from Wilfrid Laurier University.

Based in the Toronto area, Codys career at theScore and now Underdog points to a strong personal interest in the sports and fantasy sports world. He is passionate about identifying business challenges that can be effectively solved through innovative data solutions.

After nearly a decade culminating in a VP role at theScore, he took time off before joining Underdog, a key player in the fantasy sports market.

Read the full overview →
Experience
12 Years
Current Role
Senior Director, Analytics (Product & Marketing)
Job Level
Senior
Location
Toronto, Ontario, Canada
Personality Overview

How Cody shows up

Procedural
Thoughtful In Approach
Social Proof Driven

They are unlikely to become strong champions as they don't prefer pushing other people. Their decisions are defined by the possible value that they can bring to the organization.
 They get along well with all people.

Priorities

Topics Cody cares about

Sports Gaming Analytics
His career is centered around data analytics in sports media and gaming at companies like theScore, Penn Interactive, and Underdog.
Data-driven Growth
His focus is on turning data solutions into recommendations, tools, or products that fuel business growth and solve problems.
+5 more topics Login to view topics
Career

Work history

7-2025
Senior Director, Analytics (Product & Marketing)
Underdog
3-2022 - 3-2025
Vice President, Engineering - Data & Analytics
theScore
2-2021 - 3-2022
Director, Analytics & Reporting
theScore
9-2020 - 2-2021
Analytics Manager
theScore
9-2018 - 2-2021
Analytics Team Lead
theScore
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2014
Bachelor of Business Administration (BBA)
Wilfrid Laurier University
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

Other Underdog Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Cody. Free, 10 seconds.