Cody Clayton

Supporter
DISC Type : s

Senior Director, Analytics (Product & Marketing) at Underdog

Toronto, Ontario, Canada

Overview

Cody is a strategic data and analytics leader with over 15 years of experience, primarily in the sports media and gaming industries. He specializes in scaling data platforms and leading teams to deliver actionable insights that drive business growth. He holds a Bachelor of Business Administration from Wilfrid Laurier University.

Based in the Toronto area, Codys career at theScore and now Underdog points to a strong personal interest in the sports and fantasy sports world. He is passionate about identifying business challenges that can be effectively solved through innovative data solutions.

After nearly a decade culminating in a VP role at theScore, he took time off before joining Underdog, a key player in the fantasy sports market.

Personality Overview

Procedural

Thoughtful In Approach

Social Proof Driven

They are unlikely to become strong champions as they don't prefer pushing other people.  Their decisions are defined by the possible value that they can bring to the organization.
 They get along well with all people.

Topics They Care About

Sports Gaming Analytics
His career is centered around data analytics in sports media and gaming at companies like theScore, Penn Interactive, and Underdog.
Data-driven Growth
His focus is on turning data solutions into recommendations, tools, or products that fuel business growth and solve problems.
Analytics Leadership
He has extensive experience leading and scaling high-performing analytics, data science, and data engineering teams as a Director and VP.

Media Appearances

Cody has no verified media appearances

Work History

7-2025
Senior Director, Analytics (Product & Marketing) at Underdog
3-2022 - 3-2025
Vice President, Engineering - Data & Analytics at theScore
2-2021 - 3-2022
Director, Analytics & Reporting at theScore
9-2020 - 2-2021
Analytics Manager at theScore
9-2018 - 2-2021
Analytics Team Lead at theScore

Education

2009 - 2014
Bachelor of Business Administration (BBA) from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Senior Director, Analytics (Product & Marketing) at Underdog
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Insights For Selling To Cody

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Avoid saying anything that sounds like a risky proposition
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cody is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Cody

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Cody move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Cody take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Cody

Personality Compatibility


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