Vice President, Business Analytics & Insights at Sonesta International Hotels
📍 Mansfield, Massachusetts, United States
Scott Moore is the Vice President of Business Analytics & Insights at Sonesta Hotels, a marketing executive with 20 years of experience in e-commerce and direct marketing. He excels at using data to drive customer acquisition and ROI. Colleagues describe him as an inspiring and knowledgeable mentor.
He successfully steered a companys marketing into the digital arena under very restrained conditions, demonstrating growth with a limited budget.
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Experience
31 Years
Current Role
Vice President, Business Analytics & Insights
Job Level
Senior
Location
Mansfield, Massachusetts, United States
Personality Overview
How Scott shows up
Risk-Accepting
Results Focused
Strategic Planner
They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.
Priorities
Topics Scott cares about
Guest Analytics
His current role focuses on developing KPI reporting and enhancing the guest experience measurement program to drive marketing strategies and increase customer retention.
Data-Driven Marketing
He has a long track record of implementing customer tracking systems, building profiles, and using data to personalize campaigns and maximize ROI.
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Career
Work history
3-2025
Vice President, Business Analytics & Insights
Sonesta International Hotels
7-2016 - 3-2025
Guest Insights & Analytics
Sonesta International Hotels
12-2015 - 6-2022
SVP Account Director
Traktek Partners
8-2013 - 11-2015
Chief Marketing Officer
Vantage Deluxe World Travel
8-2009 - 8-2013
SVP, E-Commerce & Marketing
Specialty Commerce Corp.
In the press
Media appearances
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Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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