Scott Moore in

Scott Moore

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Vice President, Business Analytics & Insights at Sonesta International Hotels
📍 Mansfield, Massachusetts, United States

Scott Moore is the Vice President of Business Analytics & Insights at Sonesta Hotels, a marketing executive with 20 years of experience in e-commerce and direct marketing. He excels at using data to drive customer acquisition and ROI. Colleagues describe him as an inspiring and knowledgeable mentor.

He successfully steered a companys marketing into the digital arena under very restrained conditions, demonstrating growth with a limited budget.

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Experience
31 Years
Current Role
Vice President, Business Analytics & Insights
Job Level
Senior
Location
Mansfield, Massachusetts, United States
Personality Overview

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Priorities

Topics Scott cares about

Guest Analytics
His current role focuses on developing KPI reporting and enhancing the guest experience measurement program to drive marketing strategies and increase customer retention.
Data-Driven Marketing
He has a long track record of implementing customer tracking systems, building profiles, and using data to personalize campaigns and maximize ROI.
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Career

Work history

3-2025
Vice President, Business Analytics & Insights
Sonesta International Hotels
7-2016 - 3-2025
Guest Insights & Analytics
Sonesta International Hotels
12-2015 - 6-2022
SVP Account Director
Traktek Partners
8-2013 - 11-2015
Chief Marketing Officer
Vantage Deluxe World Travel
8-2009 - 8-2013
SVP, E-Commerce & Marketing
Specialty Commerce Corp.
In the press

Media appearances

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Education
1990 - 1994
BS
Boston College
1986 - 1990
High School
Wyoming Seminary College Preparatory School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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