Scott Moore

Doer
DISC Type : sd

Vice President, Business Analytics & Insights at Sonesta International Hotels

Mansfield, Massachusetts, United States

Overview

Scott Moore is the Vice President of Business Analytics & Insights at Sonesta Hotels, a marketing executive with 20 years of experience in e-commerce and direct marketing. He excels at using data to drive customer acquisition and ROI. Colleagues describe him as an inspiring and knowledgeable mentor.


He successfully steered a companys marketing into the digital arena under very restrained conditions, demonstrating growth with a limited budget.

Personality Overview

Risk-Accepting

Results Focused

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Guest Analytics
His current role focuses on developing KPI reporting and enhancing the guest experience measurement program to drive marketing strategies and increase customer retention.
Data-Driven Marketing
He has a long track record of implementing customer tracking systems, building profiles, and using data to personalize campaigns and maximize ROI.
Team Leadership
Described by former colleagues as an inspiring mentor, he is adept at managing internal teams, collaborating internationally, and maintaining strong vendor relationships.

Media Appearances

Scott has no verified media appearances

Work History

3-2025
Vice President, Business Analytics & Insights at Sonesta International Hotels
7-2016 - 3-2025
Guest Insights & Analytics at Sonesta International Hotels
12-2015 - 6-2022
SVP Account Director at Traktek Partners
8-2013 - 11-2015
Chief Marketing Officer at Vantage Deluxe World Travel
8-2009 - 8-2013
SVP, E-Commerce & Marketing at Specialty Commerce Corp.

Education

1990 - 1994
BS from Boston College
1986 - 1990
High School from Wyoming Seminary College Preparatory School

More Information

Social Presence :

Prographics :

Exp : 31 Location : Mansfield, Massachusetts, United States Job Level : Senior Designation : Vice President, Business Analytics & Insights at Sonesta International Hotels
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Scott

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Scott take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Scott

Personality Compatibility


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