Cody LaHoste

Visionary
DISC Type : Ds

Founder at BeamPath

Detroit Metropolitan Area, United States

Overview

Cody LaHoste is the Founder of BeamPath, where he leverages 15 years of cross-functional experience to diagnose and fix Go-to-Market breakdowns. Described by others as a "GTM wizard" and an "analytical thinker, " he helps B2B companies find a shared, evidence-based understanding of why revenue slows. He holds a Bachelor of Science from Louisiana State University.

Outside of his professional focus, Cody appears to be a sports enthusiast, drawing parallels between professional resilience and the career of golfer Rory McIlroy. Based on his alma mater, he likely follows LSU Tigers athletics, connecting him to the passionate sports culture of Louisiana.

His company, BeamPath, was founded to solve a specific problem: ending the internal debates and guesswork that stall growth when leadership teams disagree on the root cause.

Personality Overview

Objective Evaluator

Goal-Oriented

Early Adopter

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Revenue Motion
Focuses on diagnosing and fixing issues in the entire revenue system, as discussed in his recent podcast appearance on "Marketing Pack Leaders".
Go-to-Market Handoffs
He specializes in fixing the breakdowns and translation gaps that occur when value is passed between marketing, sales, and product teams.
Durable Messaging
Advocates for creating sales messaging that is strong enough to survive internal buying committee discussions without the sales rep present.

Media Appearances

S8 Episode 29: Cody LaHoste – Founder, BeamPath (The Daily Grind Podcast). Featured in The Daily Grind

See Now

Work History

2025
Founder at BeamPath
2024 - 2025
Go-To-Market Consultant at Freelance Self-Employed
2020 - 2023
Director, Go-To-Market at Momentum
2018 - 2020
Senior Account Director at Momentum
2014 - 2017
Account Executive at Thryv

Education

Bachelor of Science from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Detroit Metropolitan Area, United States Job Level : Leadership Designation : Founder at BeamPath
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Insights For Selling To Cody

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cody is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cody

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cody move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cody take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cody

Personality Compatibility


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