Colby A. Connell in

Colby A. Connell

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Vice President of Marketing & Strategy at Dover Saddlery
📍 Portsmouth, New Hampshire, United States

Colby A. Connell is the Vice President of Marketing & Strategy at Dover Saddlery, where she leads e-commerce, marketing activities, and strategic partnerships. An accomplished commercial executive with deep digital experience and expertise in brand building, she attended Bates College and the Kellogg School of Management. People describe her as a creative and masterful leader.

As a lifelong equestrian, Colbys personal and professional worlds are deeply intertwined. She was a founding member of the Bates Equestrian Team and continues to be an active rider. Her career has centered on respected equestrian and direct-to-consumer brands, reflecting her passion for the industry.

She is the founder of Giddy-Up, LLC, a consultancy that provides fractional commercial executive support to help companies scale.

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Experience
24 Years
Current Role
Vice President of Marketing & Strategy
Job Level
Senior
Location
Portsmouth, New Hampshire, United States
Personality Overview

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Priorities

Topics Colby cares about

Equestrian Industry
A lifelong rider and founding member of her college equestrian team, her career is dedicated to leading brands like Dover Saddlery, LeMieux, and Horseware Ireland.
E-commerce Growth
Has direct P&L ownership for the e-commerce channel at Dover Saddlery and is known for her "ecomm ninja skills" and ability to scale revenue.
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Career

Work history

9-2024
Vice President of Marketing & Strategy
Dover Saddlery
8-2023 - 3-2024
SVP Brand & Growth
Supersapiens
6-2023 - 11-2024
Head of Marketing & Partnerships (North America)
LeMieux
8-2022 - 3-2023
SVP/GM - North America
Horseware Ireland
5-2021 - 8-2022
Chief Revenue Officer
Nix Biosensors
In the press

Media appearances

Colby Connell Joins Dover Saddlery, Inc. as Vice President of Marketing and Strategy. Featured in American Horse Publications
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Education
BA
Bates College
Executive Education
Northwestern University - Kellogg School of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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