Colby A. Connell

Doer
DISC Type : sd

Vice President of Marketing & Strategy at Dover Saddlery

Portsmouth, New Hampshire, United States

Overview

Colby A. Connell is the Vice President of Marketing & Strategy at Dover Saddlery, where she leads e-commerce, marketing activities, and strategic partnerships. An accomplished commercial executive with deep digital experience and expertise in brand building, she attended Bates College and the Kellogg School of Management. People describe her as a creative and masterful leader.

As a lifelong equestrian, Colbys personal and professional worlds are deeply intertwined. She was a founding member of the Bates Equestrian Team and continues to be an active rider. Her career has centered on respected equestrian and direct-to-consumer brands, reflecting her passion for the industry.

She is the founder of Giddy-Up, LLC, a consultancy that provides fractional commercial executive support to help companies scale.

Personality Overview

Fast-paced

Strategic Planner

Results Focused

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Equestrian Industry
A lifelong rider and founding member of her college equestrian team, her career is dedicated to leading brands like Dover Saddlery, LeMieux, and Horseware Ireland.
E-commerce Growth
Has direct P&L ownership for the e-commerce channel at Dover Saddlery and is known for her "ecomm ninja skills" and ability to scale revenue.
Brand Building
Her career reflects a track record of building top-tier brands, and she is praised for her creative genius in brand enhancements.

Media Appearances

Colby Connell Joins Dover Saddlery, Inc. as Vice President of Marketing and Strategy. Featured in American Horse Publications

See Now

Work History

9-2024
Vice President of Marketing & Strategy at Dover Saddlery
8-2023 - 3-2024
SVP Brand & Growth at Supersapiens
6-2023 - 11-2024
Head of Marketing & Partnerships (North America) at LeMieux
8-2022 - 3-2023
SVP/GM - North America at Horseware Ireland
5-2021 - 8-2022
Chief Revenue Officer at Nix Biosensors

Education

BA from Bates College
Executive Education from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 24 Location : Portsmouth, New Hampshire, United States Job Level : Senior Designation : Vice President of Marketing & Strategy at Dover Saddlery
URL has been copied!

Insights For Selling To Colby A.

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colby A. is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Colby A.

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Colby A. move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Colby A. take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Colby A.

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.