Cole Kraus

Evaluator
DISC Type : CSd

Head of Growth | GTM & Operations at Traba

United States

Overview

Cole has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Cole has no verified topics they care about

Media Appearances

Cole has no verified media appearances

Work History

8-2025
Head of Growth | GTM & Operations at Traba
8-2024 - 8-2025
Director, Growth Operations | GTM Execution at Traba
2-2024 - 9-2024
Lead, New Market Launch Team at Traba
1-2022 - 7-2023
Associate at Innosight
8-2019 - 12-2021
Analyst at Innosight

Education

Bachelor’s Degree from Babson College
Russia from Babson BRIC: Cornerstone of the New Global Economy

More Information

Social Presence :

Prographics :

Exp : 5 Location : United States Job Level : Mid-senior Designation : Head of Growth | GTM & Operations at Traba
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Insights For Selling To Cole

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cole is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cole

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cole move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cole take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cole

Personality Compatibility


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