Coleen Weeks

Galvanizer
DISC Type : Id

Chief Executive Officer at Koru & Ivy, LLC dba PMU Launch

Roseville, California, United States

Overview

Coleen is a seasoned executive with over 30 years of entrepreneurial experience, from co-founding and taking a software company public to her current role as CEO of PMU Launch. She holds a Bachelor of Business from Georgia State University and is described by peers as a "savvy" and "talented" professional.

Her diverse background includes founding a high-end salon and spa, a non-toxic home cleaning service, and working as a licensed real estate advisor. This showcases a strong interest in building businesses across various service-oriented sectors, with a particular focus on health and wellness through non-toxic living.

She was the VP of Sales & Marketing at a company she co-founded, where she doubled sales goals for seven consecutive years.

Personality Overview

Pragmatic

Persuader

People-Oriented

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. They will fight for you if they come to believe in you.

Topics They Care About

Beauty Industry Growth
As CEO of PMU Launch, she coaches permanent makeup artists and aesthetics professionals on scaling their businesses profitably and sustainably.
Serial Entrepreneurship
She has founded multiple companies in diverse industries, including software technology, beauty and wellness, and home services.
High-End Marketing
Her career has a stated focus on high-end marketing and analytics to drive business growth, particularly in sales.

Media Appearances

Coleen has no verified media appearances

Work History

3-2025
Chief Executive Officer at Koru & Ivy, LLC dba PMU Launch
1-2023
Founder & CEO at Scrubberr Cleaning Services, LLC
1-2015 - 1-2025
Licensed Real Estate Advisor at Engel & Völkers
11-2007 - 10-2020
Managing Member & Founder at Nevaeh Salon, LLC, formerly Nevaeh Boutique, Spa & Salon
7-1993 - 8-2000
VP, Sales & Marketing and Co-Founder at Embarcadero Technologies

Education

1983 - 1985
Bachelor of Business from Georgia State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Roseville, California, United States Job Level : Leadership Designation : Chief Executive Officer at Koru & Ivy, LLC dba PMU Launch
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Insights For Selling To Coleen

During A Call Or A Meeting

DO's

  • Focus on building a relationship, it can play a key role in their decision making
  • You might need to keep the conversation on track, they tend to slide off-topic
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t make promises that are hard to keep
  • Don’t be excessively objective, focus on building a story first
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Coleen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Coleen

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Coleen move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Coleen take some risk or not?

  • They can take risks if necessary.

You And Coleen

Personality Compatibility


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