Colin Day

Visionary
DISC Type : Ds

Managing Director - EMEA / VP Business Development at Oktopost

Purleigh, England, United Kingdom

Overview

Colin is a marketing leader with over 35 years of experience in MarTech and FinTech, currently serving as the Managing Director of EMEA and VP of Business Development at Oktopost. He specializes in go-to-market strategies and scaling global businesses. People often describe him as having strategic vision, being a proactive mentor, and a high-energy contributor.

Fueled by a deep curiosity for the industrys constant evolution, Colin thrives on being around ambitious people who challenge convention. He believes in treating social media not as a broadcast channel but as a way to build authentic B2B relationships through expertise and transparency.

He co-authored the book "The Social B2B Organization" to share actionable strategies for leveraging social media to achieve business goals.

Personality Overview

Goal-Oriented

Objective Evaluator

Risk Tolerant

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Social B2B Strategy
Co-authored "The Social B2B Organization" and advocates for using social media as a relationship-building tool, not just a broadcast channel.
MarTech & FinTech
His 35-year career, including roles like Marketing CTO at FIS, has centered on the convergence of marketing, finance, and technology.
Go-to-Market Strategy
As VP of Business Development and founder of an advisory firm, he has a long track record of building and operating high-performing commercial functions.

Media Appearances

Colin has no verified media appearances

Work History

3-2020
Managing Director - EMEA / VP Business Development at Oktopost
4-2018
Founder and Director at Magnetic North Associates Ltd
6-2021 - 12-2023
Non Executive Chair at 4-Xtra Technologies Ltd
1-2015 - 3-2018
Vice-President, Global Marketing Operations / CTO Marketing at FIS
2-2013 - 1-2015
Vice-President, Market Insights & Technology at SunGard (acquired by FIS in Dec 2015)

Education

1982 - 1987
Education details unavailable from Goffs

More Information

Social Presence :

Prographics :

Exp : 15 Location : Purleigh, England, United Kingdom Job Level : Senior Designation : Managing Director - EMEA / VP Business Development at Oktopost
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Insights For Selling To Colin

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Colin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Colin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Colin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Colin

Personality Compatibility


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