Colin Rigney PT, DPT, OCS, RMSK

Critic
DISC Type : C

Business Partner at Modern Physical Therapy And Sports Medicine

Mesa, Arizona, United States

Overview

Colin is an entrepreneurial physical therapist, serving as a Business Partner at Modern Physical Therapy and the CEO and Co-Founder of the Advanced Musculoskeletal Ultrasound Center. A board-certified specialist in both orthopedics (OCS) and musculoskeletal ultrasound (RMSK), he also serves as adjunct faculty at A. T. Still University, focusing on diagnostics and imaging.

Outside of his clinical work, Colin identifies as a husband, father, and "Physical Culturist. " He is passionate about fitness and weightlifting, holding certifications from USA Weightlifting. He frequently shares his experiences balancing garage gym workouts with family time and his childrens activities.

His career in healthcare was inspired by his father, who was a physician in the Army.

Personality Overview

Critic

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

MSK Ultrasound
He co-founded a leading ultrasound training center (AMSKU), holds an RMSK certification, and frequently educates other clinicians on using precision diagnostics to elevate patient care.
Physical Culture
He prominently identifies as a "Physical Culturist" and is passionate about weight training, holding certifications from USA Weightlifting and often posting about his "garage gym gains. "
Healthcare Entrepreneurship
As a business partner and CEO, he focuses on systems development, growth, and diversifying revenue streams for private physical therapy practices, discussing these topics on podcasts.

Media Appearances

Colin has no verified media appearances

Work History

11-2020
Business Partner at Modern Physical Therapy And Sports Medicine
Adjunct faculty - Orthopedic Physical Therapy Department at A.T. Still University
7-2014
Faculty at Las Vegas Regenerative Medicine and MSK Ultrasound Conference
5-2019
CEO and Co-Founder at Advanced Musculoskeletal Ultrasound Center
6-2017 - 11-2020
PT, DPT, OCS, RMSK at Physicians United

Education

2011 - 2012
Orthopedic Residency from A.T. Still University
2007 - 2010
DPT from A.T. Still University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mesa, Arizona, United States Job Level : Leadership Designation : Business Partner at Modern Physical Therapy And Sports Medicine
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Insights For Selling To Colin

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colin is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Colin

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Colin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Colin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Colin

Personality Compatibility


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