Colleen Derstine

Wildcard
DISC Type : ics

Sr. Director, Internal Communications at Take-Two Interactive

San Francisco Bay Area, United States

Overview

A multi-faceted communications leader, Colleen serves as Sr. Director of Internal Communications at Take-Two Interactive. A UC San Diego graduate, she specializes in shaping corporate narratives, executive communications, and employee engagement for global brands like Levi Strauss & Co. and Zynga.

Her background includes both in-house and agency experience, with a proven track record of building communications programs that connect with and inspire employees at all levels.

At Levi Strauss & Co. , she was the executive communications lead for the Chief Strategy and AI Officer, helping to advance the companys digital transformation narrative.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Internal Communications
Her core role focuses on building programs to connect and inspire global teams, as seen in her responsibilities and recent hiring posts for her team at Take-Two.
Executive Messaging
She has deep experience shaping communications for C-suite leaders, including the Chief Strategy and AI Officer at Levi Strauss & Co. , to advance company narratives.
Employee Engagement
A recurring theme in her past roles, where she managed programs for organizational milestones, recognition, and internal social media to boost morale and culture.

Media Appearances

Colleen has no verified media appearances

Work History

6-2024
Sr. Director, Internal Communications at Take-Two Interactive
10-2022 - 6-2024
Director of Internal Communications at Take-Two Interactive
12-2021 - 10-2022
Director, Internal Communications and Brand at Zynga
7-2016 - 11-2021
Director, Internal Communications at Levi Strauss & Co.
8-2012 - 7-2016
Sr. Manager Internal Communications and Employee Engagement at BANANA REPUBLIC LLC

Education

Education details unavailable from Fremont High School
Bachelor of Arts (B.A.) from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 25 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Sr. Director, Internal Communications at Take-Two Interactive
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Insights For Selling To Colleen

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colleen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Colleen

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Colleen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Colleen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Colleen

Personality Compatibility


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