Colleen Kelly, MBA

Examiner
DISC Type : cs

Senior Manager at Bayer

Poughquag, New York, United States

Overview

Colleen Kelly is a Senior Manager at Bayer, focusing on brand growth within the Consumer Healthcare sector. She is a marketing leader with a track record in brand strategy, advertising, and innovation for iconic CPG brands. She earned her MBA from Fairleigh Dickinson University.


Colleen describes herself as a "Consumer Advocate / Compassionate Leader / Trusted Partner. "

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Consumer Insights
Seeks to amplify the voice of the consumer by untapping insights across Bayer's portfolio of trusted over-the-counter (OTC) brands.
Brand Building
Has a proven track record of building and growing iconic brands within the Consumer Packaged Goods (CPG) and Consumer Healthcare industries.
Compassionate Leadership
Identifies as a compassionate leader and trusted partner, highlighting a focus on team culture and collaborative success.

Media Appearances

Colleen has no verified media appearances

Work History

1-2022
Senior Manager at Bayer

Education

9-1995 - 5-1999
Master of Business Administration - MBA from Fairleigh Dickinson University Silberman College of Business
9-1987 - 5-1991
Bachelor's degree from University at Albany

More Information

Social Presence :

Prographics :

Exp : 3 Location : Poughquag, New York, United States Job Level : Middle Designation : Senior Manager at Bayer
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Insights For Selling To Colleen

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colleen is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Colleen

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Colleen move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Colleen take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Colleen

Personality Compatibility


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