Moaaz El Masry

Critic
DISC Type : C

Head of Products at Saudi Railway Company

Riyadh, Saudi Arabia

Overview

Moaaz is a product management leader with 15 years of software industry experience, currently serving as Head of Products at Saudi Railway Company (SAR). He holds an MBA and a dual background in Computer Science and Business, focusing on digital transformation and strategy.

He is passionate about fostering professional growth within his field, having founded the Digital Products Community in Saudi Arabia. Moaaz is a regular speaker at regional conferences on Agile methodologies and product management, demonstrating a commitment to sharing knowledge and building connections.

As CPO of Turbo, he helped scale the companys valuation from 6M EGP to 200M EGP and its workforce from 120 to 1, 800 employees.

Personality Overview

Critic

Information Seeker

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Digital Product Management
As Head of Products at SAR, he is deeply involved in building and launching successful digital products and often speaks on the topic at regional conferences.
Community Building
He founded the Digital Products Community in Saudi Arabia, the first Arabic community for digital PMs in the MENA region, to spread knowledge and network.
Agile Transformation
He has spoken at conferences on how the Saudi Railway Company moved from a Waterfall to an Agile methodology, showing his expertise in organizational change.

Media Appearances

Moaaz has no verified media appearances

Work History

5-2025
Head of Products at Saudi Railway Company
5-2024 - 5-2025
Passengers Products Manager at Saudi Railway Company
5-2023 - 5-2024
Tickets Product Manager at Saudi Railway Company
6-2025
Co-Founder at Digital Products Community - مجتمع منتجات رقمية
10-2022
Investor at Infinity App

Education

Doctorate of Business Administration - DBA from European Global School
Master of Business Administration - MBA from European Global School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Riyadh, Saudi Arabia Job Level : Mid-senior Designation : Head of Products at Saudi Railway Company
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Insights For Selling To Moaaz

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Moaaz is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Moaaz

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Moaaz move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Moaaz take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Moaaz

Personality Compatibility


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