Colleen Sugarman

Initiator
DISC Type : Di

Chief Marketing Officer at Endurance

Kitty Hawk, North Carolina, United States

Overview

Colleen has no verified overview

Personality Overview

Impact-Oriented

Friendly Challenger

Confident

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Colleen has no verified topics they care about

Media Appearances

Colleen has no verified media appearances

Work History

7-2021
Chief Marketing Officer at Endurance
8-2018 - 7-2021
Chief Marketing Officer at Frontpoint
8-2017 - 7-2018
Head Of Marketing at Sling TV
9-2015 - 7-2017
General Manager, Direct Marketing at Sling TV
2-2015 - 8-2015
Marketing Consultant at Sling TV

Education

1982 - 1986
Bachelor of Applied Science (B.A.Sc.) from Davis and Elkins College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Kitty Hawk, North Carolina, United States Job Level : Leadership Designation : Chief Marketing Officer at Endurance
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Insights For Selling To Colleen

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colleen is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Colleen

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Colleen move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Colleen take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Colleen

Personality Compatibility


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