Colleen Watson

Commander
DISC Type : D

President at Sandler by Colleen Watson Inc

Greater Philadelphia, United States

Overview

Colleen Watson is the President of Sandler by Colleen Watson Inc, a sales training firm. With over 20 years of experience, she specializes in building effective sales systems, particularly within the healthcare IT sector. She holds an executive development certificate from Wharton and is often described as an inspiring, motivational, and strategic leader.

Outside of work, Colleen is family-oriented and values creating shared experiences with her husband and sons, such as seeing Broadway shows. She is a connoisseur of spicy margaritas and is on a quest to find the worlds best one, with a recent favorite discovered in New York City.

Unique fact: Colleens family tradition is to gift a shared experience for Christmas instead of material objects.

Personality Overview

Impact-Driven

Candid & Clear

Decisive

They are less concerned about the product and more about its potential impact.  They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others.

Topics They Care About

Sales Systematization
Her core business focuses on helping companies install proven sales systems to eliminate inconsistent results and turn teams into confident closers.
Healthcare IT Sales
She has extensive leadership experience from her time at Janus Health, Divurgent, FinThrive, and TransUnion Healthcare, focusing on revenue management solutions.
Sales Leadership
With over 20 years in sales leadership, she has a proven track record of spearheading growth initiatives and leading high-performing teams.

Media Appearances

Colleen has no verified media appearances

Work History

10-2024
President at Sandler by Colleen Watson Inc
8-2025
Executive Director of Growth at Janus Health
7-2023 - 7-2024
Senior Vice President, Sales Management & Operations at Divurgent
12-2017 - 5-2023
VP of Sales at FinThrive
1-2020 - 12-2021
VP of Sales, TransUnion Healthcare at TransUnion

Education

Executive Presence & Influence: Persuasive Leadership Development from Wharton Executive Education
1998 - 2000
Education details unavailable from Saint Joseph's University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Philadelphia, United States Job Level : Senior Designation : President at Sandler by Colleen Watson Inc
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Insights For Selling To Colleen

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colleen is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Colleen

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Colleen move?

  • If convinced, they can reach decisions quite fast.
  • Can Colleen take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Colleen

Personality Compatibility


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