Connie O'Donnell

Enthusiast
DISC Type : i

Director of Marketing at bit.bio

Tring, England, United Kingdom

Overview

Connie ODonnell is a strategic marketing director in the biotechnology sector, currently leading marketing and field applications at bit. bio. Her experience includes roles at Fluidic Analytics and Oxford Nanopore Technologies, focusing on bringing transformative technologies like genomics and proteomics to market. She holds a Bachelors Degree from Lancaster University.

Connie is a passionate advocate for diversity and inclusion in senior leadership teams within the tech industry. She has previously expressed disappointment in the lack of male participation in discussions on the topic, highlighting it as a real challenge that needs to be addressed by all leaders.

She is an award-winning leader, having been named "Manager of the Year" in a previous role.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Scientific Marketing
Believes scientific marketing should be so valuable people would pay for it, emphasizing knowledge sharing and learning from consumer marketing tactics to drive growth.
Diversity in Leadership
Publicly advocates for greater diversity in senior teams, highlighting the need for everyone, including men, to be part of the conversation on equity and inclusion.
Accessible Science
Passionate about making complex human cell technology more accessible and affordable to accelerate scientific discovery, as demonstrated by her work at bit. bio.

Media Appearances

Connie has no verified media appearances

Work History

10-2024
Director of Marketing at bit.bio
1-2024
Consultant at Self-employed
3-2023 - 1-2024
Head of Strategic Marketing & Field Applications at Fluidic Analytics
6-2022 - 6-2023
Head of Strategic Marketing at Fluidic Analytics
12-2019 - 6-2022
Associate Director, Technical Marketing & Scientific Communication at Oxford Nanopore Technologies Ltd

Education

2012 - 2015
Bachelor’s Degree from Lancaster University
2005 - 2012
High School from Chesham High School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Tring, England, United Kingdom Job Level : Mid-senior Designation : Director of Marketing at bit.bio
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Insights For Selling To Connie

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Connie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Connie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Connie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Connie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Connie

Personality Compatibility


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