Connie (Wang) Steele

Commander
DISC Type : D

Chief Marketing Officer at Swiirl

Leesburg, Virginia, United States

Overview

Connie Steele is the Chief Marketing Officer at Swiirl, leveraging over 20 years of experience building brands for Fortune 500 companies and startups. A graduate of the University of Michigan and the University of Wisconsin-Madison, she is an author and expert on the human-centered future of work. Colleagues describe her as insightful, committed, and professional.

After a personal battle with long COVID, Connie gained new perspectives on resilience and purpose, which she shares through her advocacy and writing. She is passionate about understanding what helps people thrive, exploring how to align purpose and performance in a constantly evolving world. In one interview, she mentioned being a martial artist and athlete.

Interesting fact: Connie is the creator and host of the "Strategic Momentum" podcast, which has been downloaded in over 200 countries.

Personality Overview

Decisive

Risk-Taker

Strong-Willed

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Future of Work
Her research, writing, and speaking focus on helping individuals and organizations adapt to the new, non-linear world of work by aligning passion with professional growth.
Brand & GTM Strategy
As a CMO and consultant with over 20 years of experience, she specializes in building brand strategies and go-to-market plans for companies from startups to Fortune 500s.
Personal Branding
Her book, "Building the Business of You, " provides a system for professionals to build their personal brands and create their own "career mashup. "

Media Appearances

Connie has no verified media appearances

Work History

11-2025
Chief Marketing Officer at Swiirl
2022
Contributor at Shared Services & Outsourcing Network (SSON)
9-2021
Founding Member at Asian American Authors Book Club
2021
Author at Connie Steele
2020 - 2021
Host of the Traction and Trapped Value Podcast at Wildcat Venture Partners

Education

M.A. from University of Michigan
B.S. from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 29 Location : Leesburg, Virginia, United States Job Level : Leadership Designation : Chief Marketing Officer at Swiirl
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Insights For Selling To Connie

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Connie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Connie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Connie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Connie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Connie

Personality Compatibility


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