Connor Snodgrass

Energizer
DISC Type : I

Head of Solutions Engineering at Unit21

San Francisco Bay Area, United States

Overview

Connor leads Solutions Engineering and GTM Enablement at Unit21, specializing in technology for fraud and anti-money laundering. With a background at Segment and IFTTT, he frequently leads webinars on financial crime and regulatory compliance. He holds a Bachelor of Science from the University of California, Davis.

Connor is actively expanding his technical pre-sales and post-sales team in London, demonstrating a focus on international growth and team building. He is a public speaker, educating professionals on leveraging AI and advanced tools to combat financial crime more effectively.

He is promoting a live event series for financial crime professionals described as an "escape room meets case triage. "

Personality Overview

Enthusiastic

Imaginative

Informal

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

AI in FinCrime
Actively discusses using AI to automate alert reviews, reduce false positives, and create smarter rules for risk and compliance teams.
GTM Enablement
His role includes leading Go-To-Market Enablement, indicating a focus on empowering sales and customer-facing teams with tools and knowledge.
Fraud & AML Ops
Hosts webinars and creates content focused on solving challenges for fraud and Anti-Money Laundering (AML) operations teams.

Media Appearances

How AML Teams Investigate & Report Money Laundering – Unit21 Webinar. Featured in Unit21

See Now

Work History

2-2025
Head of Solutions Engineering at Unit21
2-2025
Head of GTM Enablement at Unit21
8-2024 - 2-2025
Manager, Solutions Engineering at Unit21
12-2019 - 11-2020
Sr Account Executive, Enterprise at IFTTT
2-2018 - 12-2019
Commercial Account Executive at Segment

Education

Bachelor of Science (B.S.) from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Solutions Engineering at Unit21
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Insights For Selling To Connor

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Connor is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Connor

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Connor move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Connor take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Connor

Personality Compatibility


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