Conrad York

Energizer
DISC Type : I

Founder at Conrad York Consulting

Milwaukee, Wisconsin, United States

Overview

Conrad York is a business-focused marketing executive and founder of Conrad York Consulting, specializing in growth strategies for financial organizations. A Marquette University MBA graduate, he has a track record of initiating transformative, brand-building partnerships with major entities like the NCAA and Rose Bowl while at Northwestern Mutual.

Outside of his professional life, Conrad is involved with several non-profits, including those focused on enhancing education for under-served children in Milwaukee. He is a fan of the Kansas City Chiefs. He has also committed himself to the study of theology and the practice of spiritual accompaniment.

Interesting fact: Inspired by completing the Spiritual Exercises of St. Ignatius of Loyola, he retired from his business career to study theology.

Personality Overview

Informal

Relationship Oriented

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Financial Marketing
His consulting practice and previous senior roles at Northwestern Mutual and Quad focus on marketing and growth strategies for financial organizations.
Strategic Partnerships
He has a history of initiating large-scale, brand-building partnerships, notably with the NCAA and the Rose Bowl during his time at Northwestern Mutual.
Community Involvement
He has served on boards for multiple non-profits, with a particular passion for organizations that enhance the education of under-served children in Milwaukee.

Media Appearances

Conrad has no verified media appearances

Work History

9-2017
Founder at Conrad York Consulting
6-2018 - 10-2019
Vice President Enterprise Solutions at Quad
8-2000 - 8-2017
Vice President Marketing at Northwestern Mutual
3-1999 - 8-2000
Director Ebusiness at Invensys
8-1992 - 3-1999
Marketing Manager at Quad/Graphics

Education

1998 - 1999
MBA from Marquette University
1981 - 1986
B.S. from Marquette University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Milwaukee, Wisconsin, United States Job Level : Leadership Designation : Founder at Conrad York Consulting
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Insights For Selling To Conrad

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Conrad is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Conrad

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Conrad move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Conrad take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Conrad

Personality Compatibility


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