Cora F.

Pioneer
DISC Type : DIS

Senior Manager, Product Marketing, Data & Platform at ZoomInfo

Huntsville, Alabama, United States

Overview

Cora is a Senior Manager of Product Marketing at ZoomInfo with a decade of experience leading Go-to-Market strategies for data, payments, and developer platforms at companies like Twitter and Dutchie. Colleagues describe her as strategic, intelligent, and passionate. She holds a B. A. from The University of Alabama in Huntsville.

Outside of her marketing career, Cora is deeply involved in her community as a founding member of Huntsville Women for Good, a philanthropic organization dedicated to supporting local charities. Her commitment to local engagement was also recognized when she was named a Huntsville Young Professionals Member of the Month.

Unique fact: While attending university, Cora was the first-place winner of the Boeing New Business Challenge scholarship.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Go-to-Market Strategy
She has extensive experience developing and executing GTM strategies for new lines of business, including payments at Dutchie and developer platforms at Twitter.
AI in Marketing
Cora identifies as "AI-obsessed" and holds a certification focused on keeping teams innovative with AI, signaling a strong professional interest in its application.
Data-Driven Narratives
In her roles at ZoomInfo and Twitter, she has focused on using data analysis and customer insights to shape product strategy and external messaging.

Media Appearances

Cora has no verified media appearances

Work History

3-2024 - 4-2025
Senior Manager, Product Marketing, Data & Platform at ZoomInfo
8-2022 - 3-2024
Senior Product Marketing Manager at ZoomInfo
11-2021 - 6-2022
Senior Product Marketing Manager, Payments at Dutchie
3-2021 - 12-2021
Senior Product Marketing Manager, Twitter Developer Platform at Twitter
5-2020 - 2-2021
Manager, Product Marketing, Geospatial Modeling and Visualization at Bentley Systems

Education

2011 - 2014
Bachelor of Arts (B.A.) from The University of Alabama in Huntsville

More Information

Social Presence :

Prographics :

Exp : 8 Location : Huntsville, Alabama, United States Job Level : N/A Designation : Senior Manager, Product Marketing, Data & Platform at ZoomInfo
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Insights For Selling To Cora

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cora is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Cora

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Cora move?

  • They are generally fast movers and can take quick decisions
  • Can Cora take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Cora

Personality Compatibility


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