Corey Badcock in

Corey Badcock

Galvanizer · DISC type Id
Helping Tech SMBs Scale with The Profit & Growth Pathway™ at Pivotvia
📍 Seattle, Washington, United States

Corey Badcock is a fractional CxO who helps tech SMBs scale by overcoming momentum debt. A BBA graduate from Memorial University, he previously led Kindles reinvention at Amazon and held roles at BlackBerry. Colleagues describe him as a results-focused leader who builds strong teams and provides thought leadership.

Outside of work, Corey is a family man who values spending time outdoors. He finds calm and a fresh perspective while hiking with his children, seeing it as more than just a weekend activity but as a core part of his life balance.

He holds a patent for a technology designed to optimize in-application purchase items for mobile app developers.

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Experience
23 Years
Current Role
Helping Tech SMBs Scale with The Profit & Growth Pathway™
Location
Seattle, Washington, United States
Personality Overview

How Corey shows up

Trusting
Pragmatic
Persuader

They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Priorities

Topics Corey cares about

Tech SMB Growth
He created 'The Profit & Growth Pathway™' specifically to help tech SMBs reset margins and reignite growth after initial momentum fades.
Product Reinvention
He frequently references his experience reigniting double-digit growth for the mature Kindle business at Amazon by reshaping its core purpose for the next decade.
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Career

Work history

9-2025
Helping Tech SMBs Scale with The Profit & Growth Pathway™
Pivotvia
3-2020 - 8-2025
Director & Head of Kindle Product & Marketing
Amazon
7-2018 - 3-2020
Director, Digital Apps & Games - Amazon Appstore
Amazon
6-2014 - 7-2018
Head of Developer Marketing & Evangelism
Amazon
5-2013 - 5-2014
Director, Digital Marketing & Business Development
Exinda Networks
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1995 - 2000
BBA
Memorial University, Newfoundland and Labrador
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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