Corey Badcock

Galvanizer
DISC Type : Id

Helping Tech SMBs Scale with The Profit & Growth Pathway™ at Pivotvia

Seattle, Washington, United States

Overview

Corey Badcock is a fractional CxO who helps tech SMBs scale by overcoming momentum debt. A BBA graduate from Memorial University, he previously led Kindles reinvention at Amazon and held roles at BlackBerry. Colleagues describe him as a results-focused leader who builds strong teams and provides thought leadership.

Outside of work, Corey is a family man who values spending time outdoors. He finds calm and a fresh perspective while hiking with his children, seeing it as more than just a weekend activity but as a core part of his life balance.

He holds a patent for a technology designed to optimize in-application purchase items for mobile app developers.

Personality Overview

Trusting

Pragmatic

Persuader

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Tech SMB Growth
He created 'The Profit & Growth Pathway™' specifically to help tech SMBs reset margins and reignite growth after initial momentum fades.
Product Reinvention
He frequently references his experience reigniting double-digit growth for the mature Kindle business at Amazon by reshaping its core purpose for the next decade.
Action Over Perfection
He advocates for launching products and gathering customer feedback quickly rather than getting stuck perfecting plans, drawing on his experiences at Kindle.

Media Appearances

Corey has no verified media appearances

Work History

9-2025
Helping Tech SMBs Scale with The Profit & Growth Pathway™ at Pivotvia
3-2020 - 8-2025
Director & Head of Kindle Product & Marketing at Amazon
7-2018 - 3-2020
Director, Digital Apps & Games - Amazon Appstore at Amazon
6-2014 - 7-2018
Head of Developer Marketing & Evangelism at Amazon
5-2013 - 5-2014
Director, Digital Marketing & Business Development at Exinda Networks

Education

1995 - 2000
BBA from Memorial University, Newfoundland and Labrador

More Information

Social Presence :

Prographics :

Exp : 23 Location : Seattle, Washington, United States Job Level : N/A Designation : Helping Tech SMBs Scale with The Profit & Growth Pathway™ at Pivotvia
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Insights For Selling To Corey

During A Call Or A Meeting

DO's

  • Focus on building a relationship, it can play a key role in their decision making
  • Talk about other customers and how they have derived value from your product
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t make promises that are hard to keep
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Corey is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Corey

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Corey move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Corey take some risk or not?

  • If necessary, they will be ready to take risks.

You And Corey

Personality Compatibility


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