Corinne Vigreux

Inquirer
DISC Type : dc

Chief Marketing Officer at TomTom

Amsterdam, North Holland, Netherlands

Overview

Corinne Vigreux is the Co-founder and CMO of location technology company TomTom. An ESSEC Business School graduate, she is a recognized leader in European tech, guiding TomToms marketing and brand growth. She also holds board positions at Pathé Theatres, TechMeUp, and the University of Amsterdams business school.

Corinne is a passionate advocate for social mobility through education. She founded the Sofronie Foundation, which funds educational projects, and Codam College, a tuition-free coding school in Amsterdam. She actively champions women in the workforce and supports initiatives for female entrepreneurs.

She is both an Officier de la Legion d’Honneur in France and an Officier in de Orde van Oranje-Nassau in the Netherlands.

Personality Overview

Judgemental

Demanding

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Educational Access
Founded the tuition-free Codam College and the Sofronie Foundation to improve social mobility and educational opportunities for young people.
Women in Tech
Recognized by Forbes as a top woman in tech, she actively champions women in the workforce and promotes opportunities for female founders.
Tech Entrepreneurship
As a co-founder of TomTom, she has over 30 years of experience building a global technology company from a start-up.

Media Appearances

Corinne has no verified media appearances

Work History

Chief Marketing Officer at TomTom
Managing Director Consumer BU at TomTom
Chief Commercial Officer (CCO) at TomTom
3-2018
Founder at Codam College
1-2024
Member of The Supervisory Board at Pathé Theatres B.V.

Education

1985 - 1987
Bachelor of Business Administration (BBA) from ESSEC Business School
1983 - 1984
Prépa HEC from Lycée du Parc

More Information

Social Presence :

Prographics :

Exp : 7 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Chief Marketing Officer at TomTom
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Insights For Selling To Corinne

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Corinne is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Corinne

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Corinne move?

  • Their decision making speed is somewhere in the middle.
  • Can Corinne take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Corinne

Personality Compatibility


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