Corrie Ricketts

Examiner
DISC Type : cs

Account Director at Heartbeat

New York City Metropolitan Area, United States

Overview

Corrie Ricketts is an experienced Account Director at Heartbeat with a demonstrated history of working in the healthcare advertising industry. Her career includes roles of increasing seniority at VMLY&R HEALTH, FCB Health, and BGB Group. She holds a Bachelor of Science from the University of Hartford.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Healthcare Advertising
Her entire career is focused on account management within top-tier healthcare advertising agencies, including Heartbeat and VMLY&R HEALTH.
Client Engagement
Previously held the title of Associate Director of Client Engagement, highlighting a specialization in managing and strengthening client relationships.
Agency Growth
Publicly shared a post about recruiting a "rockstar" Senior Account Executive, indicating an active role in team building and agency talent acquisition.

Media Appearances

Corrie has no verified media appearances

Work History

3-2024
Account Director at Heartbeat
7-2022 - 10-2023
Associate Director of Client Engagement at VMLY&R HEALTH
11-2020 - 7-2022
Account Supervisor at FCB Health
3-2020 - 11-2020
Associate Account Supervisor at BGB Group
11-2018 - 3-2020
Senior Account Executive at Harrison and Star

Education

2011 - 2015
Bachelor of Science (B.S.) from University of Hartford
2007 - 2011
Education details unavailable from Cornwall

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Account Director at Heartbeat
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Insights For Selling To Corrie

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Corrie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Corrie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Corrie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Corrie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Corrie

Personality Compatibility


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