Micaela Lyons

Enthusiast
DISC Type : i

Associate Media Director at Heartbeat

New York City Metropolitan Area, United States

Overview

Micaela has no verified overview

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Micaela has no verified topics they care about

Media Appearances

Micaela has no verified media appearances

Work History

6-2024
Associate Media Director at Heartbeat
12-2023 - 6-2024
Media Supervisor at SSCG Media Group
1-2022 - 12-2023
Senior Planner, Multichannel Media at SSCG Media Group
4-2021 - 1-2022
Multichannel Media Planner at SSCG Media Group
10-2019 - 4-2021
Advertising Research Analyst at Phoenix Marketing International

Education

Master's degree from IE Business School
Bachelor of Science (BS) from Ursinus College

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Associate Media Director at Heartbeat
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Insights For Selling To Micaela

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Micaela is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Micaela

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Micaela move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Micaela take some risk or not?

  • They can take some low-probability risks if needed.

You And Micaela

Personality Compatibility


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