Micaela Lyons in

Micaela Lyons

Enthusiast · DISC type i
Associate Media Director at Heartbeat
📍 New York City Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
8 Years
Current Role
Associate Media Director
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Micaela shows up

Optimistic
Story Driven
Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Priorities

Topics Micaela cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2024
Associate Media Director
Heartbeat
12-2023 - 6-2024
Media Supervisor
SSCG Media Group
1-2022 - 12-2023
Senior Planner, Multichannel Media
SSCG Media Group
4-2021 - 1-2022
Multichannel Media Planner
SSCG Media Group
10-2019 - 4-2021
Advertising Research Analyst
Phoenix Marketing International
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master's degree
IE Business School
Bachelor of Science (BS)
Ursinus College
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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