Cory Broad

Wildcard
DISC Type : cis

Agronomic Sales Manager at AvidWater

Fresno, California, United States

Overview

Cory Broad is an Agronomic Sales Manager at AvidWater, specializing in irrigation solutions, technology, and precision agriculture for growers in Central California. He holds a B. S. in Agricultural Business from California State University, Fresno and numerous certifications, including Certified Crop Advisor and Precision Agriculture Specialist, demonstrating his deep technical expertise in water management.

Cory is deeply passionate about agriculture, viewing his work as a way to connect with his familys heritage and contribute to the global food system. He actively educates both farmers and the public on water systems using social media and is a father, once using his daughters iPad for field visits.

He was named Agriculturalist of the Year by the Madera County Farm Bureau in 2019.

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Smart Irrigation
His career is dedicated to designing and managing efficient irrigation systems. He is passionate about leveraging technology and automation to close the gap between irrigation and agronomy.
Water Policy
Serves on the boards of the California Ag Irrigation Association and the national Irrigation Association, advocating for practical water policies by meeting with members of Congress in D. C.
Agricultural Education
He uses technology and social media to educate farmers and urban residents about complex water systems, bridging the gap between agriculture, urban life, and environmental stewardship.

Media Appearances

Cory has no verified media appearances

Work History

4-2023
Agronomic Sales Manager at AvidWater
1-2021
Member at Irrigation Association - Certification Board
11-2020 - 4-2023
Product Manager: Heavy-wall Extrusion at Jain Irrigation Inc.
11-2020 - 4-2023
Territory Sales Manager at Jain Irrigation Inc.
5-2018 - 11-2020
Key Grower Development Manager at Jain Irrigation Inc.

Education

2009 - 2013
Bachelor's Degree from California State University, Fresno
2005 - 2009
Education details unavailable from Central High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Fresno, California, United States Job Level : Middle Designation : Agronomic Sales Manager at AvidWater
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Insights For Selling To Cory

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cory is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cory

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cory move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cory take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cory

Personality Compatibility


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