Cory Varona-Corniel, MBA

Enigma
DISC Type : idc

Digital Undivided- Philly 2022 Breakthrough Cohort at digitalundivided

Reading, Pennsylvania, United States

Overview

Cory Varona-Corniel is the Co-Founder and COO of OCOA, a clean hair care brand for curly hair. Leveraging her MBA and finance background from Penn State University, she co-founded the company with her sister to address the needs of Latinas. She has participated in numerous prestigious programs, including the Ulta Beauty MUSE Accelerator and Black Ambition.

Originally from the Dominican Republic, Corys personal journey of embracing her natural hair inspired her entrepreneurial venture. She is passionate about creating culturally relevant products using high-quality, natural ingredients. Her work is deeply rooted in celebrating sisterhood, community, and her Dominican heritage, which influences the brands mission and product formulation.

OCOA, named after her mothers hometown in the Dominican Republic, started after Cory began formulating products in her own kitchen.

Personality Overview

Challenger

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

BIPOC Entrepreneurship
Has participated in multiple accelerators for Black and Latinx founders, including programs by Ulta, Black Ambition, Square, and Digital Undivided, to scale her venture.
Clean Beauty
Her company OCOA focuses on creating products with clean, luxe, minimal ingredients, free of sulfates and parabens, and meets all five of Ulta's Conscious Beauty pillars.
Dominican Culture
Draws inspiration from her Dominican heritage for her brand's mission, ingredients, and name, aiming to celebrate her culture and community through her products.

Media Appearances

Cory has no verified media appearances

Work History

10-2022
Digital Undivided- Philly 2022 Breakthrough Cohort at digitalundivided
10-2022
Coralus Activator at Coralus
9-2022
Credo for Change 2022 Cohort at Credo
1-2020
Controllership Manager at Santander Bank, N.A.
11-2018
Co-Founder at OCOA - Curly Hair Care

Education

12-2023 - 12-2023
Executive Program for Diverse Business from The Tuck School of Business at Dartmouth
10-2016 - 5-2018
Master of Business Administration - MBA from Penn State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Reading, Pennsylvania, United States Job Level : Middle Designation : Digital Undivided- Philly 2022 Breakthrough Cohort at digitalundivided
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Insights For Selling To Cory

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cory is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cory

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Cory move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Cory take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Cory

Personality Compatibility


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