Mustafa Ashraf

Enigma
DISC Type : dci

UAE Country Manager at Databricks

London, England, United Kingdom

Overview

Mustafa Ashraf is the UAE Country Manager for Databricks, where he leads the companys expansion in one of its fastest-growing regions. With a background in Data and AI leadership at Microsoft and a Bachelor of Engineering, he has a proven track record of building high-performing sales teams and driving strategic growth.

He is passionate about social causes, recently leading a successful Ramadan charity challenge to raise funds for Save the Childrens efforts to combat child hunger. Mustafa is also focused on people development, team building, and fostering a positive, action-oriented work environment.

At Databricks, he grew the EMEA Retail & CPG industry team by 90%, establishing it as the top-performing segment.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

UAE Market Expansion
He is actively hiring and describes the UAE as one of Databricks' fastest-growing regions in EMEA, showing a clear focus on regional growth.
Data & AI Solutions
His career at both Microsoft and Databricks has centered on leading Data and AI sales strategies and helping customers unlock value from their data.
Strategic Partnerships
He frequently highlights collaborations with key partners like Microsoft and SAP as essential to driving customer success and business value in the UAE.

Media Appearances

Mustafa has no verified media appearances

Work History

2-2025
UAE Country Manager at Databricks
2-2024
Senior Director - CPG and Grocery at Databricks
2-2023
Industry Leader - Retail and CPG at Databricks
7-2018 - 5-2022
Director - Data and AI at Microsoft
7-2016 - 7-2018
Microsoft Data and AI Global Business Manager at Microsoft

Education

1997 - 2001
Bachelor of Engineering (BEng) from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Middle Designation : UAE Country Manager at Databricks
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Insights For Selling To Mustafa

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mustafa is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mustafa

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Mustafa move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Mustafa take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Mustafa

Personality Compatibility


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