Courtney Ahearn

Enigma
DISC Type : idc

Senior Director of Marketing at Implus

Carlsbad, California, United States

Overview

Courtney Ahearn is a strategic marketing and sales professional with over ten years of experience in the global retail industry. As Senior Director of Marketing at Implus, she excels at leading complex initiatives to build brand awareness and drive revenue across wholesale and DTC channels. She holds a Bachelor of Arts from the College of the Holy Cross.

She is passionate about empowering organizations through creativity and executing projects with purpose. Her recent focus has been on growing her teams capabilities, with a strong emphasis on building out influencer marketing and social content creation to foster authentic connections with consumers, particularly within the running and sports communities.

Unique fact: She advises retailers to reinforce the connection between high-price-point sneakers and the need for the right socks to maximize performance.

Personality Overview

Hard To Convince

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Influencer Marketing
She recently led a successful influencer campaign for Balega to create high-quality, authentic content and user-generated videos for the brand.
Creative Team Building
Her recent activity shows a strong focus on hiring creative talent, including roles for influencer marketing, creative producers, and social content creators.
Running Community
Manages marketing for running-focused brands like Balega and is actively hiring social content creators with a passion for running.

Media Appearances

Courtney has no verified media appearances

Work History

8-2025
Senior Director of Marketing at Implus
3-2023 - 8-2025
Director of Marketing at Implus
12-2022 - 3-2023
Senior Brand Manager, Movement Category and Education at Implus
3-2022 - 12-2022
Brand Manager, Movement Category at Implus
4-2020 - 3-2022
Key Account Representative - Amazon.com at Reebok

Education

2010 - 2014
Bachelor of Arts (B.A.) from College of the Holy Cross
7-2021 - 9-2021
Planning Your Digital Business from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Carlsbad, California, United States Job Level : Senior Designation : Senior Director of Marketing at Implus
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Insights For Selling To Courtney

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Courtney is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Courtney

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Courtney move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Courtney take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Courtney

Personality Compatibility


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