Courtney Anzalone

Pioneer
DISC Type : ISD

Head of Growth Marketing & Analytics at ezCater

Boston, Massachusetts, United States

Overview

Courtney Anzalone is the Head of Growth Marketing at ezCater, specializing in driving measurable growth for major consumer brands like Reebok and Whirlpool. An award-winning marketer recognized in Brand Innovators 40 Under 40 list, her direct reports praise her as a passionate and empowering leader. She is a graduate of Northwestern University.

Outside of her marketing career, Courtney is a high-achieving athlete. While attending Northwestern University, she was a key member of the lacrosse team that secured the 2005 National Championship. She has also shown a passion for supporting and celebrating female empowerment, particularly within professional environments.

Unique fact: Courtney was a National Champion in Division I Lacrosse with Northwestern University in 2005.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Growth Marketing
As Head of Growth Marketing, she focuses on data-driven strategies tied to unit economics like LTV and CAC for consistent, incremental business growth.
Team Leadership
Her recommendations consistently highlight her skill as a manager and leader. She frequently posts about hiring and building a strong team.
Digital Transformation
She has a background in leading digital and e-commerce initiatives, including transitioning a business from primarily content-focused to a competitive e-commerce channel at Whirlpool.

Media Appearances

Courtney has no verified media appearances

Work History

5-2021
Head of Growth Marketing & Analytics at ezCater
10-2017 - 5-2021
Marketing Director at Reebok
9-2015 - 10-2017
Director of Marketing at TomTom
9-2013 - 9-2015
Digital & eCommerce Leader at Whirlpool Corporation
5-2013 - 1-2015
Advisor at Community Root

Education

2001 - 2005
Bachelor's from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Head of Growth Marketing & Analytics at ezCater

Interested in

Sports

Lacrosse

URL has been copied!

Insights For Selling To Courtney

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Courtney is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Courtney

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Courtney move?

  • They are generally fast movers and can take quick decisions
  • Can Courtney take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Courtney

Personality Compatibility


Other ezCater Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.