Courtney Shane

Critic
DISC Type : C

Founder & CEO at Challenger Brand Group

Washington DC-Baltimore Area, United States

Overview

Courtney is the Founder and CEO of Challenger Brand Group, specializing in brand turnarounds for CPG companies. A results-driven leader, she has revitalized major brands like Windex®, Nesquik®, and Nestle Toll House®. She holds an MBA from Northwesterns Kellogg School and a BS in Math & Computer Science from Georgetown.

Outside of her consulting work, Courtney is an active angel investor with the Georgetown Angel Investor Network and The Angel Group. She participates in community-building activities, such as attending local workshops that support non-profit organizations like PathForward.

Unique fact: Courtney won the Henry M. Leslie Award for superior proficiency in Mathematics during her university studies.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand Turnarounds
Has a proven track record of successfully turning around major CPG brands, including Windex®, Nesquik®, and Nestle Toll House®.
CPG Startups
Advises emerging consumer brands on brand strategy, go-to-market planning, and innovation roadmaps as a Fractional CMO and mentor.
Angel Investing
Actively invests in early-stage companies as a member of both The Angel Group and the Georgetown Angel Investor Network.

Media Appearances

About Us - Challenger Brand Group (features Courtney Shane, Founder & CEO). Featured in Challenger Brand Group website

See Now

Work History

1-2023
Founder & CEO at Challenger Brand Group
7-2023
Member at The Angel Group
5-2023
Member at Georgetown Angel Investor Network
3-2024 - 1-2025
Mentor at Techstars Anywhere Remote Accelerator
1-2024 - 12-2024
Fractional Head of Marketing at Omsom

Education

2015 - 2017
Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management
2006 - 2010
BS from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Founder & CEO at Challenger Brand Group
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Insights For Selling To Courtney

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Courtney is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Courtney

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Courtney move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Courtney take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Courtney

Personality Compatibility


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