Courtney Shane in

Courtney Shane

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Founder & CEO at Challenger Brand Group
📍 Washington DC-Baltimore Area, United States

Courtney is the Founder and CEO of Challenger Brand Group, specializing in brand turnarounds for CPG companies. A results-driven leader, she has revitalized major brands like Windex®, Nesquik®, and Nestle Toll House®. She holds an MBA from Northwesterns Kellogg School and a BS in Math & Computer Science from Georgetown.

Outside of her consulting work, Courtney is an active angel investor with the Georgetown Angel Investor Network and The Angel Group. She participates in community-building activities, such as attending local workshops that support non-profit organizations like PathForward.

Unique fact: Courtney won the Henry M. Leslie Award for superior proficiency in Mathematics during her university studies.

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Experience
2 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Washington DC-Baltimore Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Courtney cares about

Brand Turnarounds
Has a proven track record of successfully turning around major CPG brands, including Windex®, Nesquik®, and Nestle Toll House®.
CPG Startups
Advises emerging consumer brands on brand strategy, go-to-market planning, and innovation roadmaps as a Fractional CMO and mentor.
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Career

Work history

1-2023
Founder & CEO
Challenger Brand Group
7-2023
Member
The Angel Group
5-2023
Member
Georgetown Angel Investor Network
3-2024 - 1-2025
Mentor
Techstars Anywhere Remote Accelerator
1-2024 - 12-2024
Fractional Head of Marketing
Omsom
In the press

Media appearances

About Us - Challenger Brand Group (features Courtney Shane, Founder & CEO). Featured in Challenger Brand Group website
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Education
2015 - 2017
Master of Business Administration (M.B.A.)
Northwestern University - Kellogg School of Management
2006 - 2010
BS
Georgetown University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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