Craig Apatov

Visionary
DISC Type : Ds

EVP/Chief Sales & Marketing Officer at Miller Zell, Inc

Atlanta Metropolitan Area, United States

Overview

Craig Apatov is the Managing Partner at Ascension Growth & Innovation Strategies, where he specializes in strategic marketing and sales enablement. His extensive background includes leadership roles at Citigroup, Time Warner, and Miller Zell, focusing on driving profitable growth for global companies. He is a graduate of the University of Florida.

Peers and colleagues describe him as a visionary and results-oriented leader with deep expertise in formulating practical strategies. He has been praised for his ability to communicate complex issues clearly and for being a leader in analytic insight, even before it became a widespread trend.

He was part of the original executive team that conceived and launched GMAC Bank, which was later renamed Ally Bank and is now one of the most successful online banks.

Personality Overview

Goal-Oriented

Direct & Assertive

Early Adopter

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Sales Enablement
His current role and professional headline highlight his expertise in sales enablement, and he frequently shares best practices for new business development.
B2B Growth Strategy
His entire career is focused on helping multinational clients achieve top-line growth through strategic marketing, analytics, and new product development.
Digital Marketing
He actively posts about evolving digital communication channels, the latest social media platform data, and the impact of AI on search engines for marketing.

Media Appearances

Craig has no verified media appearances

Work History

1-2005
EVP/Chief Sales & Marketing Officer at Miller Zell, Inc
Managing Partner at Ascension Growth & Innovation Strategies, Inc.
SVP/Chief Marketing Officer - GMAC Bank at Ally Financial Inc.
VP/Global Marketing at Citigroup
SVP/Corporate Marketing Resources & Retail Group at Time Warner

Education

1976 - 1980
Bachelors from University of Florida

More Information

Social Presence :

Prographics :

Exp : 21 Location : Atlanta Metropolitan Area, United States Job Level : N/A Designation : EVP/Chief Sales & Marketing Officer at Miller Zell, Inc
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Craig

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Craig take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Craig

Personality Compatibility


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