Craig Apatov in

Craig Apatov

Visionary · DISC type Ds
EVP/Chief Sales & Marketing Officer at Miller Zell, Inc
📍 Atlanta Metropolitan Area, United States

Craig Apatov is the Managing Partner at Ascension Growth & Innovation Strategies, where he specializes in strategic marketing and sales enablement. His extensive background includes leadership roles at Citigroup, Time Warner, and Miller Zell, focusing on driving profitable growth for global companies. He is a graduate of the University of Florida.

Peers and colleagues describe him as a visionary and results-oriented leader with deep expertise in formulating practical strategies. He has been praised for his ability to communicate complex issues clearly and for being a leader in analytic insight, even before it became a widespread trend.

He was part of the original executive team that conceived and launched GMAC Bank, which was later renamed Ally Bank and is now one of the most successful online banks.

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Experience
21 Years
Current Role
EVP/Chief Sales & Marketing Officer
Location
Atlanta Metropolitan Area, United States
Personality Overview

How Craig shows up

Goal-Oriented
Direct & Assertive
Early Adopter

Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Craig cares about

Sales Enablement
His current role and professional headline highlight his expertise in sales enablement, and he frequently shares best practices for new business development.
B2B Growth Strategy
His entire career is focused on helping multinational clients achieve top-line growth through strategic marketing, analytics, and new product development.
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Career

Work history

1-2005
EVP/Chief Sales & Marketing Officer
Miller Zell, Inc
Managing Partner
Ascension Growth & Innovation Strategies, Inc.
SVP/Chief Marketing Officer - GMAC Bank
Ally Financial Inc.
VP/Global Marketing
Citigroup
SVP/Corporate Marketing Resources & Retail Group
Time Warner
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1976 - 1980
Bachelors
University of Florida
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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