Craig Apatov in

Craig Apatov

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EVP/Chief Sales & Marketing Officer at Miller Zell, Inc
📍 Atlanta Metropolitan Area, United States

Craig Apatov is the Managing Partner at Ascension Growth & Innovation Strategies, where he specializes in strategic marketing and sales enablement. His extensive background includes leadership roles at Citigroup, Time Warner, and Miller Zell, focusing on driving profitable growth for global companies. He is a graduate of the University of Florida.

Peers and colleagues describe him as a visionary and results-oriented leader with deep expertise in formulating practical strategies. He has been praised for his ability to communicate complex issues clearly and for being a leader in analytic insight, even before it became a widespread trend.

He was part of the original executive team that conceived and launched GMAC Bank, which was later renamed Ally Bank and is now one of the most successful online banks.

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Experience
21 Years
Current Role
EVP/Chief Sales & Marketing Officer
Location
Atlanta Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Craig cares about

Sales Enablement
His current role and professional headline highlight his expertise in sales enablement, and he frequently shares best practices for new business development.
B2B Growth Strategy
His entire career is focused on helping multinational clients achieve top-line growth through strategic marketing, analytics, and new product development.
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Career

Work history

1-2005
EVP/Chief Sales & Marketing Officer
Miller Zell, Inc
Managing Partner
Ascension Growth & Innovation Strategies, Inc.
SVP/Chief Marketing Officer - GMAC Bank
Ally Financial Inc.
VP/Global Marketing
Citigroup
SVP/Corporate Marketing Resources & Retail Group
Time Warner
In the press

Media appearances

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Education
1976 - 1980
Bachelors
University of Florida
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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