Craig Brimm

Commander
DISC Type : D

Creative Director/Consultant at Culture Advertising Design

Northfield, New Jersey, United States

Overview

Craig Brimm is a Creative Director with over 20 years of experience, specializing in modernizing legacy CPG and beauty brands through compelling design and storytelling. He studied Commercial Arts at Dekalb Community College and founded Culture Advertising Design. Colleagues describe him as a passionate, talented, and inspiring creative partner and leader.

Craig is deeply engaged with how culture intersects with branding and advertising. He is a vocal proponent for authentic representation and cultural fluency in marketing, contributing to industry discussions through his writing and speaking engagements. His work and commentary often explore the nuances of community and identity.

In 2001, he founded his agency with a specific mission to invigorate African American brands and consumers through vibrant design language.

Personality Overview

Risk-Taker

Decisive

Impact-Driven

They are very proud of what they do.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Cultural Branding
Advocates for brands to build genuine cultural fluency and partner authentically with communities, a core tenet of his agency, Culture Advertising Design.
Multicultural Marketing
Has authored articles and participated in panels discussing the strategic advantage multicultural agencies have in reaching an increasingly diverse consumer base.
Authentic Storytelling
Focuses on creating honest and unpolished brand narratives, championing the power of authentic voices and grassroots content creators in his social feed.

Media Appearances

Craig has no verified media appearances

Work History

4-2015
Creative Director/Consultant at Culture Advertising Design
4-2011 - 3-2015
CD at Sanders\Wingo
2-2008 - 12-2015
Social Media and content curator at KMBA Blog
10-2001 - 6-2011
Owner/Creative Director at Culture Advertising Design
2000 - 2001
Associate Creative Director at nomenudum, ltd

Education

1996 - 2001
Education details unavailable from Georgia State University
1995 - 1996
Commercial Arts from Dekalb Community College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Northfield, New Jersey, United States Job Level : N/A Designation : Creative Director/Consultant at Culture Advertising Design
URL has been copied!

Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can take decisions very fast if you manage to convince them.
  • Can Craig take some risk or not?

  • The risks don’t matter much to them.

You And Craig

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.