Craig Cervenka

Commander
DISC Type : D

Paid Media Specialist at AMSOIL INC.

Greater Milwaukee, United States

Overview

Craig has no verified overview

Personality Overview

Decisive

Risk-Taker

Impact-Driven

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

8-2023
Paid Media Specialist at AMSOIL INC.
8-2022 - 2-2023
Ecommerce Manager at Dixon Ticonderoga Company
6-2014 - 10-2025
Ecommerce Solutions and Etail Technologies Development - Digital Marketing at Craig Cervenka Ecommerce Consulting
1-2011 - 6-2014
Senior Manager, Business Development at Edgenet
2-2008 - 1-2011
OEM Relations Manager at PowerSports Network (A Dominion Enterprises Co)

Education

1999 - 1999
B.S. from Minnesota State University, Mankato
1983 - 1986
Business Administration Management from Gustavus Adolphus College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Milwaukee, United States Job Level : Junior Designation : Paid Media Specialist at AMSOIL INC.
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If convinced, they can reach decisions quite fast.
  • Can Craig take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Craig

Personality Compatibility


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