Craig Desens in

Craig Desens

Trailblazer · DISC type DI
Vice President, Retail Sales at Catalina USA
📍 Greater Chicago Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
33 Years
Current Role
Vice President, Retail Sales
Job Level
Senior
Location
Greater Chicago Area, United States
Personality Overview

How Craig shows up

Assertive
Charismatic
Informal

They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Priorities

Topics Craig cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2024
Vice President, Retail Sales
Catalina USA
2020 - 2023
General Manager, Retail - Major Accounts
Catalina USA
2018 - 2020
Adviser
Optimized Workforce
2017 - 2020
Managing Director
Desens Diagnostic Partners
2016 - 2017
Vice President, Customer Success (Head of Customer Success & Platform Operations)
DS-IQ
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Science - BS
Valparaiso University
Master of Science - MS
Northern Illinois University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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