Kate Pustay

Enthusiast
DISC Type : i

Director, Shopper Marketing at Catalina USA

Naperville, Illinois, United States

Overview

Kate has no verified overview

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

9-2022
Director, Shopper Marketing at Catalina USA
8-2021 - 9-2022
Director, Retail Brand Development at Catalina USA
9-2018 - 7-2021
Vice President, Account Services at NSA Media
1-2015 - 9-2018
Account Director at NSA Media
1-2008 - 12-2014
Account Manager at NSA Media

Education

Bachelor of Business Administration - BBA from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 18 Location : Naperville, Illinois, United States Job Level : Mid-senior Designation : Director, Shopper Marketing at Catalina USA
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kate

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Kate take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kate

Personality Compatibility


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