Craig Ellenport

Enthusiast
DISC Type : i

Senior Editor at Athlon Sports

Massapequa, New York, United States

Overview

Craig Ellenport is a veteran writer and editor with extensive experience across print, digital, and broadcast media, currently serving as a Senior Editor at Athlon Sports. A Northwestern University graduate, he previously directed publishing at the NFL and authored "NFL 100. " People often describe him as professional, honest, and team-oriented.

Beyond his primary focus on football, Craig has written books and articles on a wide range of sports including tennis, basketball, and baseball. A notable project was a biography on South African human rights activist Dennis Brutus, highlighting his efforts to end discrimination in sports. Recent articles show a deep interest in sports betting trends.

He is the author of several childrens books on topics ranging from sports to luxury cars like the Aston Martin DB11.

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

NFL History
Authored the book "NFL 100: The Greatest Moments of the NFL's Century" and frequently writes articles on the legacy of iconic players and games.
Sports Journalism
Has a multi-decade career as a writer and editor for major outlets like the NFL, Sports Illustrated, and Athlon Sports, covering multiple sports.
Fantasy Football
Previously served as Senior Editor for SI Fantasy/Betting and has written articles on the growing influence of fantasy sports on NFL coverage and executives.

Media Appearances

Craig has no verified media appearances

Work History

4-2024
Senior Editor at Athlon Sports
10-2021 - 4-2024
Senior Editor, SI Fantasy/Betting at Sports Illustrated
10-2020 - 10-2021
Editor-in-Chief at The 33rd Team
2-2012 - 10-2021
Freelance writer/editor/consultant at Ellenport Media LLC
Senior Editor, NFL.com/Director, NFL Publishing at National Football League

Education

Bachelor of Science - BS from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Massapequa, New York, United States Job Level : N/A Designation : Senior Editor at Athlon Sports
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Craig take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Craig

Personality Compatibility


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